How to use the Facebook Audience Insights tool for research

Facebook has a huge database of user info. The Facebook Audience Insights tool is a great opportunity for you tap into it and do your market research and create a buyer persona for your business.

Facebook has a big database.

Facebook has a really big database.

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Should my business be on Facebook?

Should your business be on Facebook? Many business owners will ask themselves this question sooner or later. Read this so you can decide for yourself.

Should your business be on the biggest advertising platform ever?

I think the answer is quite obvious, but let’s look at the different advertising aspects Facebook provides and even a few caveats.

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How to advertise on Facebook in 3 easy steps

If you ever wondered how to advertise on Facebook, this is the post for you. Learn the 3 easy steps to great Facebook advertising to maximise conversions.

“How to advertise on Facebook” is one of the most searched social media queries

But what people are really looking for when searching how to advertise on Facebook is the strategy, not the step-by-step guide to filling out the Facebook advertising forms.

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The Four P’s of Digital Marketing

The Four P’s of Marketing are no secret. Every good marketer knows that they are important for a successful marketing strategy. So since we’re here, what are The Four P’s of Digital Marketing?

Umm… don’t you mean “The Four P’s of Marketing”?

Yeah, those, but with The Four P’s of Digital Marketing I’m focusing on digital marketing, since that’s more or less my speciality. The Internet.

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3 Facebook Groups features you should start using right away

Some Facebook Groups features are found in pages and profiles as well, but some are exclusive to groups, and in case you’re not using them yet, you should definitely get some info here and try them out right away!

Facebook Groups features sounds like more work, why do you hate me, Shay?

Oh shush, I don’t hate you. Facebook Groups features are just some added possibilities to explore and use to help create a better user experience for your followers.

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Cosa hanno in comune la tua attività e McDonald’s – la brand experience

Non chiedere se vogliono delle patatine. Possono averle ovunque. Sii unico, proponi qualcosa di speciale. Rendi la tua brand experience più-che-fantastica!

Abbiamo entrambi degli ottimi milkshake?

No, mi riferivo a qualcosa molto più basilare che non tutti pensano quando sentono il nome McDonalds. Sto parlando della brand experience, cosa sente o vive uno quando viene in contatto con il tuo brand.

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Social media is about to get social-er

Winter is coming. But there are more exciting changes happening right inside your mobile device!

Say what?

Yes, social media is finally getting a little more social with a few new changes to some of the main social media platforms.

I’ll explain that statement in just a minute, but first I want to explain why this change is important.

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3 tips to creating eye catching content

Make sure your message gets through by creating eye catching content that your followers will love and enjoy sharing.

What does eye catching content even mean?

Well, it’s not easy to generate content for social media. There’s a lot of research to do, make sure your data is up to date, and afterwards, you need to post it on various social media platforms you have accounts on.

What’s even more frustrating is having your content, that you are working so hard on, ignored by your followers, simply because our feeds are so full of stuff, your posts are simply missed! Continue reading “3 tips to creating eye catching content”

The importance of being there, or how to maintain a solid online presence

An awesome online presence can make or break your brand. Sometimes people just need a place to rant, but if you can actually help them, then you both win!

A solid online presence can save your ass sometimes

Which may sound like an overstatement but it really is that important to be there. What I’m talking about is also called “Social Media Monitoring” which means one simple thing: listening and responding. Continue reading “The importance of being there, or how to maintain a solid online presence”

How and why you should connect with your audience – first case study

Connecting with your audience is perhaps the hardest, yet, most important part of your social media efforts. Let me give you an example on how to do that.

Connect with your audience, or else

Yes, I’m going to repeat this phrase quite a few times, since it really is a very important aspect of social media.
I’ll divide this article into three parts: The why, the how, and an example from one of my clients. Continue reading “How and why you should connect with your audience – first case study”