What’s the future of remote working?

What’s the future of remote working? Are we going to ride the wave and go on working from home as we are today or will it disappear?

Thanks to the Covid-19 epidemic and the resulting lockdowns, many companies have resorted to remote working as a way to maintain productivity while caring for the safety of their employees.
But what now that we finally see the light in the end of the tunnel, what will be the future of remote working according to employers?

Chris Herd, CEO of FirstbaseHQ, a company helping businesses set up, manage, maintain and retrieve the equipment for remote workers, has asked himself (and more than 2000 companies) the exact same question, and has generously reported his findings on Twitter.

TL;DR: Remote working is here to stay, and 90% of both companies and employees Chris spoke to are finding it an extremely positive thing.

Working Remotely On A Short Notice

Boy did that Covid-19 take us by surprise, huh!?
Well, even though we have to stay at home with our kids, we can still be productive in the office world, manage our business and work from our sealed and secure homes. Well, as long as we don’t touch anything and WASH OUR HANDS!

The ABC’s of a Digital Marketing Plan

The ABC’s of a Digital Marketing Plan are very logical when you come to think about it: Audit the current situation, Build strategies and Campaign in series.

Where Do You Start?

One of the most frequent questions I get is how to start doing digital marketing. Where do you begin concentrating your efforts in.

3 Important Google Analytics Filters To Set Up For Every New Website

Important Google Analytics Filters help you clean up the data you see which is crucial when you want to analyze your data correctly. Here are my top 3 important Google Analytics filters you should set up for every new website.

Important Google Analytics Filters help you clean up the data you see

Which is crucial when you want to analyze your data correctly. Here are my top 3 important Google Analytics filters you should set up for every new website.

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Are certain digital marketing beliefs and statistics false?

Many digital marketing beliefs and statistics are off. That’s easy to understand since the people who are writing about them are marketers themselves, and will buy whatever they themselves are selling. Just make sure you aren’t falling for the wrong digital marketing beliefs and statistics and do your research.

Many digital marketing experts talk about magical solutions, and certain digital marketing beliefs and statistics

They promise extremely high numbers for extremely low prices.

Let’s take a look at a recent research done by Ebiquity that confronts what marketers believe to be true, with facts, to which they (according to Bob Hoffman, the Ad Contrarian) are immune.

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The happy case of a product, an error and an SEO success story

You might think you’re looking for a product, let’s say Bio-Adhesive, only to find out later that you have been mispronouncing it wrong this whole time. But what if this error is actually an SEO success story waiting to happen?

Let me tell you a story about SEO

And how important it is to align sales and marketing, make them communicate and basically create an open information environment in the office.

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How to Monitor your Website Form Submissions and Register Them as Goals

People will fill out your forms to get information, ask questions or subscribe to your services. The least you can do to make sure these forms will continue to get filled and submitted is to Monitor your website form submissions and where those leads come from.

Have you ever wondered…

How many people contact you from your website in a certain period of time?

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How to monitor your Call Us button

Many people forget to monitor the “Call Us” button on their website, so they understand which page has created the conversion.

Stop estimating whether your website works or not

Lead generation and conversions (Like clicking on a Call Us button) are our main goal when doing digital marketing. It costs money and time. So why guesstimate and hope for the best when you can verify and analyze?

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How to get people to share your articles via email

Sometimes people just want to send an article to a peer and not share it on a social media platform. So why not just let them share your articles via email?

Is sharing by email a thing?

Absolutely. Most visitors are less likely to share an article on Facebook or Twitter, and when you really want people to take a look at an article, LinkedIn is not a very successful channel for article sharing. Continue reading