The ABC’s of a Digital Marketing Plan

The ABC’s of a Digital Marketing Plan are very logical when you come to think about it: Audit the current situation, Build strategies and Campaign in series.

Where Do You Start?

One of the most frequent questions I get is how to start doing digital marketing. Where do you begin concentrating your efforts in.

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3 Important Google Analytics Filters To Set Up For Every New Website

Important Google Analytics Filters help you clean up the data you see which is crucial when you want to analyze your data correctly. Here are my top 3 important Google Analytics filters you should set up for every new website.

Important Google Analytics Filters help you clean up the data you see

Which is crucial when you want to analyze your data correctly. Here are my top 3 important Google Analytics filters you should set up for every new website.

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Are certain digital marketing beliefs and statistics false?

Many digital marketing beliefs and statistics are off. That’s easy to understand since the people who are writing about them are marketers themselves, and will buy whatever they themselves are selling. Just make sure you aren’t falling for the wrong digital marketing beliefs and statistics and do your research.

Many digital marketing experts talk about magical solutions, and certain digital marketing beliefs and statistics

They promise extremely high numbers for extremely low prices.

Let’s take a look at a recent research done by Ebiquity that confronts what marketers believe to be true, with facts, to which they (according to Bob Hoffman, the Ad Contrarian) are immune.

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The happy case of a product, an error and an SEO success story

You might think you’re looking for a product, let’s say Bio-Adhesive, only to find out later that you have been mispronouncing it wrong this whole time. But what if this error is actually an SEO success story waiting to happen?

Let me tell you a story about SEO

And how important it is to align sales and marketing, make them communicate and basically create an open information environment in the office.

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How to Monitor your Website Form Submissions and Register Them as Goals

People will fill out your forms to get information, ask questions or subscribe to your services. The least you can do to make sure these forms will continue to get filled and submitted is to Monitor your website form submissions and where those leads come from.

Have you ever wondered…

How many people contact you from your website in a certain period of time?

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How to monitor your Call Us button

Many people forget to monitor the “Call Us” button on their website, so they understand which page has created the conversion.

Stop estimating whether your website works or not

Lead generation and conversions (Like clicking on a Call Us button) are our main goal when doing digital marketing. It costs money and time. So why guesstimate and hope for the best when you can verify and analyze?

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How to get people to share your articles via email

Sometimes people just want to send an article to a peer and not share it on a social media platform. So why not just let them share your articles via email?

Is sharing by email a thing?

Absolutely. Most B2B visitors are less likely to share an article on Facebook or Twitter, and when you really want people to take a look at an article, LinkedIn is not a very successful channel for article sharing.
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What your social media morning routine should be

Mornings at the office can be quite overwhelming, checking your messages, returning emails and what not. Social media shouldn’t be a chore, but a routine!

Grab a coffee and sit back

Open your browser and start bookmarking links. This is gonna be a hell of a ride!

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5 things you probably forgot to do before going on vacation

Please, for the sake of all the digital marketing efforts you’ve done till now, do these 5 things you probably forgot to do before going on vacation

There are so many things to do before going on vacation

But have you forgotten to do these 5 things so that your digital marketing will sill go on strong while you’re away?

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What goes into a converting landing page?

Ah, the ever so mysterious landing page. How to create a successful landing page? What goes into a landing page, and why? All of this behind a click here.

What is a landing page?

Since you won’t let people look for your offers on your website, you would prefer them landing directly onto the page that explains about the offer, right?

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