How to handle internet Trolls

We all know them, heard of them, or had to deal with them at one point in time. Internet Trolls are nothing to be scared of, nor are they to be avoided.

Internet Trolls are not the enemies of Fairies

They’re not magical, nor are they impossible to handle.

Continue reading “How to handle internet Trolls”

How to use Twitter for customer service

Social listening is very important today with customers demanding 24/7 support, using Twitter for customer service is definitely one of the best ways to go.

Are you already using Twitter for customer service?

Using Twitter for customer service is almost a given when drawing up your digital media plan.

Here are a few quick tips to setting up your business Twitter account for customer service.

Continue reading “How to use Twitter for customer service”

3 ideas to help you remember the human element in your digital marketing for your business

Not everybody has everything clear when planning a digital marketing strategy for businesses. Here are 3 ideas to help you remember the human element.

It’s easy to lose your direction when drafting out your digital marketing plan

One thing you have to keep in mind in order to stay on track is who you’re talking to. Your audience is a group of people, as small or large as it may be, they’re still human beings.

Continue reading “3 ideas to help you remember the human element in your digital marketing for your business”

6 common Wh-questions about Social Media Marketing answered

Social media marketing questions are oh so very common. Especially when it comes to businesses who are planning their first ever digital marketing strategy.

What are the most common questions about social media marketing?

Here are the 6 most common Wh-questions about social media marketing for businesses. I’ve even added a bonus one in the end, ‘cos it’s almost Christmas.

Continue reading “6 common Wh-questions about Social Media Marketing answered”

The new age of shopping

Are you still looking at the printed IKEA catalog before driving down to the store to get your new bedside table? I’ve got news for you: shopping has evolved. Again.

How the times change

Gone are the days when you actually needed to actively look for a product you wanted to but. Now you can just sit back, relax, and tap that buy button.

Continue reading “The new age of shopping”

CX and you

A good CX is what makes a customer happy, and an outstanding CX will make him come back. An out-of-this-world CX will get him to bring his friends and family to your doorstep.

Keeping the customer in the center of attention

Isn’t the most natural thing for many people to do, especially when believing that the reason you are working for is money.

But what if I told you that the most important reason is actually making your customers feel good about your relationship?

Continue reading “CX and you”

Social Media SWOT Analysis

Before jumping into the lion’s den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Social Media SWOT Analysis might seem like just more work, but hang in there, it’s gonna get worse

Unless you actually do that more work, just as any aspect of your marketing strategies, using a SWOT Analysis for your social media strategy is important to cover, before doing anything on social media.

Continue reading “Social Media SWOT Analysis”

The Four P’s of Digital Marketing

The Four P’s of Marketing are no secret. Every good marketer knows that they are important for a successful marketing strategy. So since we’re here, what are The Four P’s of Digital Marketing?

Umm… don’t you mean “The Four P’s of Marketing”?

Yeah, those, but with The Four P’s of Digital Marketing I’m focusing on digital marketing, since that’s more or less my speciality. The Internet.

Continue reading “The Four P’s of Digital Marketing”

Why you should stay away from social media like the plague and avoid a social media crisis

The internet is a war-zone and to avoid a social media crisis, stay as far away from it as possible. Unless you have the know-how to face the the music!

Excuse me?

You heard read correctly. Social media is dangerous and could totally turn your business reputation into poop faster than you can say “social media crisis”.

Continue reading “Why you should stay away from social media like the plague and avoid a social media crisis”

3 Facebook Groups features you should start using right away

Some Facebook Groups features are found in pages and profiles as well, but some are exclusive to groups, and in case you’re not using them yet, you should definitely get some info here and try them out right away!

Facebook Groups features sounds like more work, why do you hate me, Shay?

Oh shush, I don’t hate you. Facebook Groups features are just some added possibilities to explore and use to help create a better user experience for your followers.

Continue reading “3 Facebook Groups features you should start using right away”