The happy case of a product, an error and an SEO success story

You might think you’re looking for a product, let’s say Bio-Adhesive, only to find out later that you have been mispronouncing it wrong this whole time. But what if this error is actually an SEO success story waiting to happen?

Let me tell you a story about SEO

And how important it is to align sales and marketing, make them communicate and basically create an open information environment in the office.

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How to get people to share your articles via email

Sometimes people just want to send an article to a peer and not share it on a social media platform. So why not just let them share your articles via email?

Is sharing by email a thing?

Absolutely. Most B2B visitors are less likely to share an article on Facebook or Twitter, and when you really want people to take a look at an article, LinkedIn is not a very successful channel for article sharing. Continue reading “How to get people to share your articles via email”

How to get your audience’s attention online

Getting your audience’s attention is not an easy task, since the internet is overflown with information, content creators and flying kittens.

Look at the pretty colors!

Isn’t that unicorn food thingy amazing? That’ll surely grab anyone’s attention! So why shouldn’t you do it as well?

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The benefits of digital marketing tools

Traditional marketing is hard work both before and after launching a campaign. Using digital marketing tools might make marketing just a little bit easier!

Yes, yes, I will also suggest some free digital marketing tools

But first I’d like to explain the benefits and advantages of digital marketing tools, so bear with me.

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Your content marketing is wrong

Your content marketing is wrong because you are probably doing something very, very incorrect when creating your digital advertisements.

That’s right. Everything you’re doing in your content marketing is wrong.

And of course I’m here to tell you why your content marketing is wrong and how to fix it. Just stay put and let me bring up a couple of examples for ya.

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3 errori di automatizzazione che devi smettere di fare subito

Usare brutti abitudini di automatizzazione ti renderanno pigro e incapace. Tieni il sociale nel social media e rimani umano dove conta.

Mica dici sempre che l’automatizzazione è una buona cosa?

Sì. Sì l’ho sempre detto che l’automatizzazione è una cosa buona. Però ho anche detto che social media è una interazione digitale inter-umana. Giudicare è la parola chiave qui.

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Inbound marketing – heard about it?

Inbound marketing isn’t easy to achieve, just use the right instruments, like user generated content!

Yeah, isn’t inbound marketing that invention by Hubspot?

Exactly! A term invented solely for marketing purposes but that actually has something going on there.

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Post Scheduling and the art of making time

Need more time in order to be able to run your day job AND manage your social media pages? Try post scheduling and gain instant me time!

Ain’t nobody got time for that!

Is what I usually hear from my clients, when we talk about social media strategies, actions and ideas we come up with together for their own social media marketing channels. So yet again, I’m here to offer some magic tricks and cheats to make sure you manage to make the most of your social media efforts with post scheduling.

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Listen and you shall be heard

Listen to your audience so that they will feel more encouraged to listen to what you have to say. Social media is social, right?

Listen to your audience if you want to be listened to

As I tend to repeat myself, I’m going to forgive you if you skip forward to the summary in the end and don’t want to listen.

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3 tips to creating eye catching content

Make sure your message gets through by creating eye catching content that your followers will love and enjoy sharing.

What does eye catching content even mean?

Well, it’s not easy to generate content for social media. There’s a lot of research to do, make sure your data is up to date, and afterwards, you need to post it on various social media platforms you have accounts on.

What’s even more frustrating is having your content, that you are working so hard on, ignored by your followers, simply because our feeds are so full of stuff, your posts are simply missed! Continue reading “3 tips to creating eye catching content”