The ABC’s of a Digital Marketing Plan

The ABC’s of a Digital Marketing Plan are very logical when you come to think about it: Audit the current situation, Build strategies and Campaign in series.

Where Do You Start?

One of the most frequent questions I get is how to start doing digital marketing. Where do you begin concentrating your efforts in.

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Are certain digital marketing beliefs and statistics false?

Many digital marketing beliefs and statistics are off. That’s easy to understand since the people who are writing about them are marketers themselves, and will buy whatever they themselves are selling. Just make sure you aren’t falling for the wrong digital marketing beliefs and statistics and do your research.

Many digital marketing experts talk about magical solutions, and certain digital marketing beliefs and statistics

They promise extremely high numbers for extremely low prices.

Let’s take a look at a recent research done by Ebiquity that confronts what marketers believe to be true, with facts, to which they (according to Bob Hoffman, the Ad Contrarian) are immune.

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The benefits of digital marketing tools

Traditional marketing is hard work both before and after launching a campaign. Using digital marketing tools might make marketing just a little bit easier!

Yes, yes, I will also suggest some free digital marketing tools

But first I’d like to explain the benefits and advantages of digital marketing tools, so bear with me.

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What does the term digital marketing mean exactly?

How can you start working on your digital marketing without first having a plan? And what strategy will you use? What!? You don’t know what it means???

Oh you are so sure you know the answer, don’t you?

But what if I told you that the definition of digital marketing strategy is actually something completely different from what most “social media gurus” will tell you?

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The AIDA model in Social Media Marketing

The marketing world is so vast that we need acronyms just to remember all them rules! This time I’m looking at the AIDA model from a social media POV.

AIDA? OMG another acronym?

Oh yes, we marketers thrive on that stuff! And AIDA is nothing if not a marketing model that will get your strategy into the right direction.

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Social Media SWOT Analysis

Before jumping into the lion’s den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Social Media SWOT Analysis might seem like just more work, but hang in there, it’s gonna get worse

Unless you actually do that more work, just as any aspect of your marketing strategies, using a SWOT Analysis for your social media strategy is important to cover, before doing anything on social media.

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The Four P’s of Digital Marketing

The Four P’s of Marketing are no secret. Every good marketer knows that they are important for a successful marketing strategy. So since we’re here, what are The Four P’s of Digital Marketing?

Umm… don’t you mean “The Four P’s of Marketing”?

Yeah, those, but with The Four P’s of Digital Marketing I’m focusing on digital marketing, since that’s more or less my speciality. The Internet.

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Fending off the Admageddon

Don’t let your ads go unnoticed. Fend off the Admageddon with these simple tips and tricks for a click-worthy ad!

Have you heard about Admageddon?

Do you know what the upcoming Admageddon means for your usual advertising campaigns? Are you ready to take a step forward?

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The importance of digital marketing ads

Digital marketing ads are useful but not always easy to understand. Let’s explore digital marketing ads together, starting with this first chapter.

Let’s start ad the beginning

We have a variety of marketing methods when we look at traditional marketing schooling. Let’s explore the digital marketing ads today!

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Inbound marketing – heard about it?

Inbound marketing isn’t easy to achieve, just use the right instruments, like user generated content!

Yeah, isn’t inbound marketing that invention by Hubspot?

Exactly! A term invented solely for marketing purposes but that actually has something going on there.

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