Qual è il futuro dello smart working?

Qual è il futuro dello smart working? Continueremo a cavalcare l’onda lavorando da casa come oggi, o sparirà come metodo di lavoro?

Qual è il futuro dello smart working? Continueremo a cavalcare l’onda lavorando da casa come oggi, oppure torneremo in ufficio?

Come conseguenza del Covid-19 e di tutti i lockdown che ne sono derivati, molte aziende hanno scelto lo smart working come via per mantenere alta la produttività e allo stesso tempo tutelare la sicurezza e la salute dei propri dipendenti.
Ma ora che finalmente si intravede la luce al fondo del tunnel, che ne sarà dello smart working, secondo i datori di lavoro?

Chris Herd, CEO di FirstbaseHQ, un’azienda che fornisce soluzioni per impostare, mantenere e ottenere attrezzatura per chi opera in smart working, si è posto questa domanda (e con lui più 2000 aziende), e ha generosamente condiviso le risposte su Twitter.

TL;DR: Lo smart working è qui e qui rimarrà, e il 90% di imprenditori e dipendenti con cui Chris ha parlato ha trovato la cosa estremamente positiva.

What’s the future of remote working?

What’s the future of remote working? Are we going to ride the wave and go on working from home as we are today or will it disappear?

Thanks to the Covid-19 epidemic and the resulting lockdowns, many companies have resorted to remote working as a way to maintain productivity while caring for the safety of their employees.
But what now that we finally see the light in the end of the tunnel, what will be the future of remote working according to employers?

Chris Herd, CEO of FirstbaseHQ, a company helping businesses set up, manage, maintain and retrieve the equipment for remote workers, has asked himself (and more than 2000 companies) the exact same question, and has generously reported his findings on Twitter.

TL;DR: Remote working is here to stay, and 90% of both companies and employees Chris spoke to are finding it an extremely positive thing.

3 Important Google Analytics Filters To Set Up For Every New Website

Important Google Analytics Filters help you clean up the data you see which is crucial when you want to analyze your data correctly. Here are my top 3 important Google Analytics filters you should set up for every new website.

Important Google Analytics Filters help you clean up the data you see

Which is crucial when you want to analyze your data correctly. Here are my top 3 important Google Analytics filters you should set up for every new website.

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How to Monitor your Website Form Submissions and Register Them as Goals

People will fill out your forms to get information, ask questions or subscribe to your services. The least you can do to make sure these forms will continue to get filled and submitted is to Monitor your website form submissions and where those leads come from.

Have you ever wondered…

How many people contact you from your website in a certain period of time?

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How to monitor your Call Us button

Many people forget to monitor the “Call Us” button on their website, so they understand which page has created the conversion.

Stop estimating whether your website works or not

Lead generation and conversions (Like clicking on a Call Us button) are our main goal when doing digital marketing. It costs money and time. So why guesstimate and hope for the best when you can verify and analyze?

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How to save time with automation

There are several ways to save time with automation, but if you have to waste time using these methods, then what’s the point? IFTTT is as fast as it gets!

If you want something done fast, let the internet do it for you

Everybody’s talking about automation, AI and the IoT, but is there a way to actually take advantage of these things for work optimization, and not only to check if you’re missing milk in your fridge while at work?

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How to install Google Analytics on your WordPress website in 3 easy steps

Google Analytics is perhaps not the absolute best out there, but hey, you get what you pay for. That said, Google Tag Manager, however, is friggin awesome!

It seems that numbers are the new black

And if content is king, then content analysis is definitely the nagging wife… ehm, I mean queen.

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3 important metrics to measure on Google Analytics

Measuring and analyzing isn’t as fun as tweeting, but knowing the key metrics to measure can make the job easier, to verify what we’re doing is working.

Numbers are fun, and measuring stuff is exciting!

Said no one ever.

But it’s important enough for you to learn how to do it properly, so let’s concentrate on the key metrics to measure and get it over with.

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You’re tracking your website visits wrong and missing out on all the campaign action!

Google Analytics is a strong tool, it will teach you all about the different channels people come to your website from. But what if it’s not enough?

OMFG Shay, I’ve already installed Google Analytics and thought that was enough!

Oh but it isn’t. Sadly Google is not giving you the real picture for all your marketing efforts.

But don’t worry, we’re going to fix that.

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I benefici dell’utilizzo di strumenti per digital marketing

Il marketing tradizionale è duro lavoro sia prima che dopo il lancio di una campagna. Usare strumenti per digital marketing potrebbe renderlo più facile!

Sì, sì, darò anche qualche suggerimento per strumenti di digital marketing gratuiti

Ma prima vorrei spiegare i benefici e i vantaggi dell’utilizzo di strumenti per digital marketing, sopportami allora.

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