4 Tips how to approach social media

Social media might not be your cup o’ tea, but, most probably, many of your clients are there, so you better gear up and learn how to approach social media.

No, not everybody plays on Facebook all day long, and no: you’re not alone

Social media isn’t everyone’s cup o’ tea, but most of your clients are probably there. Let’s see what you do need to know, just so you’re not completely in the dark when approaching social media.

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The marketing opportunity behind Snapchat’s new Snap Map

Snapchat just came out with Snap Map, showing you where the action is. Add some other features to the mix and you’ve got yourself a marketing strategy!

Snapchat is back, and it brought the big guns: The brand new Snap Map

Facebook is trying with all its might to be cooler than Snapchat, but they just can’t seem to steal the coveted cool factor.

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How to use the Facebook Audience Insights tool for research

Facebook has a huge database of user info. The Facebook Audience Insights tool is a great opportunity for you tap into it and do your market research and create a buyer persona for your business.

Facebook has a big database.

Facebook has a really big database.

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How to apply traditional marketing strategies to B2B marketing

A great deal of our marketing budget is often wasted due to uncertainty. Learn how to apply these 5 traditional marketing strategies to your B2B marketing!

B2B marketing is a Bermuda Triangle when it comes to digital marketing strategies

Suddenly people’s brains disappear and they have no idea what to do. But never fear, Shay is here!

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The benefits of digital marketing tools

Traditional marketing is hard work both before and after launching a campaign. Using digital marketing tools might make marketing just a little bit easier!

Yes, yes, I will also suggest some free digital marketing tools

But first I’d like to explain the benefits and advantages of digital marketing tools, so bear with me.

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3 new social commerce shopping features by Pinterest

Find out about the new ways to navigate Pinterest in this quick look through their 3 new features.

What!? Pinterest released new features!?

Oh yes, and this time your jaw is gonna drop!

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Should my business be on Facebook?

Should your business be on Facebook? Many business owners will ask themselves this question sooner or later. Read this so you can decide for yourself.

Should your business be on the biggest advertising platform ever?

I think the answer is quite obvious, but let’s look at the different advertising aspects Facebook provides and even a few caveats.

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How to use Twitter for customer service

Social listening is very important today with customers demanding 24/7 support, using Twitter for customer service is definitely one of the best ways to go.

Are you already using Twitter for customer service?

Using Twitter for customer service is almost a given when drawing up your digital media plan.

Here are a few quick tips to setting up your business Twitter account for customer service.

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3 ideas to help you remember the human element in your digital marketing for your business

Not everybody has everything clear when planning a digital marketing strategy for businesses. Here are 3 ideas to help you remember the human element.

It’s easy to lose your direction when drafting out your digital marketing plan

One thing you have to keep in mind in order to stay on track is who you’re talking to. Your audience is a group of people, as small or large as it may be, they’re still human beings.

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How to advertise on Facebook in 3 easy steps

If you ever wondered how to advertise on Facebook, this is the post for you. Learn the 3 easy steps to great Facebook advertising to maximise conversions.

“How to advertise on Facebook” is one of the most searched social media queries

But what people are really looking for when searching how to advertise on Facebook is the strategy, not the step-by-step guide to filling out the Facebook advertising forms.

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