So should my business be on Facebook or not!?
The answer is: yes.
Especially if your product or service is a basic B2C market. Local marketers have even a geographical audience aiming capability that is unmatched by any other marketing channel, since not everyone follows every channel, but you can rest assured that almost everyone is on Facebook.
The bad news is that Facebook will let you be part of its exclusive club, but at a price: you pay to play, and you play by their rules.
In order to be able to advertise on Facebook, you need an advertising account that will cough up the cash for your ad campaigns. Which, by itself, is fair, since they will give you [partial] access to their user database.
When I say partial access I mean that they will let you choose who you want to display your ads to, by creating a target audience while setting up your Facebook advertising campaign.
So why is that only partial access?
It’s only partial access to their immense database because they will not give you precise information about it. Even using their audience insights tool you’ll only have a general notion about numbers, keeping the real info vague as they always are.
Even the people following your business page, people who have actually shown interest in what you have to say, all their info, is nothing but a name and what their privacy settings will allow you to see.
That’s exactly why you should recognize Facebook just for what it is: an advertising platform. Nothing about your business page is actually yours and they will make sure you don’t notice that by letting you customize it a little bit, like choosing your own header image.
So what are you saying Shay?
What I’m saying is go ahead, create your business’ page on Facebook, invite people to participate in your marketing schemes and initiate contact with them to create your little community.
But don’t forget the bottom line: converting.