The state of local SEO – 2017 edition

Local SEO is a mystery to many, since it requires specific tools and code that the everyday business owner might not even know about, until they read this.

OMG is there more SEO stuff to do in order to appear on the first page of the Google results page!?

There is always something to do when SEO is concerned. Local SEO is something you need to take care of only if you’re a local business, though.

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How to apply traditional marketing strategies to B2B marketing

A great deal of our marketing budget is often wasted due to uncertainty. Learn how to apply these 5 traditional marketing strategies to your B2B marketing!

B2B marketing is a Bermuda Triangle when it comes to digital marketing strategies

Suddenly people’s brains disappear and they have no idea what to do. But never fear, Shay is here!

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The benefits of digital marketing tools

Traditional marketing is hard work both before and after launching a campaign. Using digital marketing tools might make marketing just a little bit easier!

Yes, yes, I will also suggest some free digital marketing tools

But first I’d like to explain the benefits and advantages of digital marketing tools, so bear with me.

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3 ideas to help you remember the human element in your digital marketing for your business

Not everybody has everything clear when planning a digital marketing strategy for businesses. Here are 3 ideas to help you remember the human element.

It’s easy to lose your direction when drafting out your digital marketing plan

One thing you have to keep in mind in order to stay on track is who you’re talking to. Your audience is a group of people, as small or large as it may be, they’re still human beings.

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What does the term digital marketing mean exactly?

How can you start working on your digital marketing without first having a plan? And what strategy will you use? What!? You don’t know what it means???

Oh you are so sure you know the answer, don’t you?

But what if I told you that the definition of digital marketing strategy is actually something completely different from what most “social media gurus” will tell you?

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Your content marketing is wrong

Your content marketing is wrong because you are probably doing something very, very incorrect when creating your digital advertisements.

That’s right. Everything you’re doing in your content marketing is wrong.

And of course I’m here to tell you why your content marketing is wrong and how to fix it. Just stay put and let me bring up a couple of examples for ya.

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CX and you

A good CX is what makes a customer happy, and an outstanding CX will make him come back. An out-of-this-world CX will get him to bring his friends and family to your doorstep.

Keeping the customer in the center of attention

Isn’t the most natural thing for many people to do, especially when believing that the reason you are working for is money.

But what if I told you that the most important reason is actually making your customers feel good about your relationship?

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The reason we all blog

Everybody blogs these days, but why do they do it? What could be so useful that people would actually hold everything and sit down and write consistently?

Shay, oh Shay, why are you blogging?

For oh so many reasons, but I will start with just three. They’re not simple, so try to keep up.

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My 3 favorite time (and money) saving techniques

Nobody likes to waste time, and money is usually an issue as well. Here are my 3 favorite time and money saving techniques for social media management.

Don’t thank me all at once

There’s enough Shay for everybody. I am full of tips and tricks like these, so just hang on!

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Why you should stay away from social media like the plague and avoid a social media crisis

The internet is a war-zone and to avoid a social media crisis, stay as far away from it as possible. Unless you have the know-how to face the the music!

Excuse me?

You heard read correctly. Social media is dangerous and could totally turn your business reputation into poop faster than you can say “social media crisis”.

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