Alright, I’m pumped, so what should I do?
- First off, find the star who’s gonna manage your social media presence for you. If that’s gonna be you, well thats just awesome! But we all know that it’s not easy to run a business and manage your social media presence.
That person should be super excited to represent your brand online and perfectly informed to be able to respond to questions coming in.
- Find where your customers are and create a social media account there, getting familiar with the live chat and live video features.
- Understand what people might need, or see what questions usually get repeated, and get those into your website’s FAQ page, so that your live chat channel won’t take over your entire schedule.
- Have fun with it! Don’t feel as it’s another chore, just enjoy helping people and try to see how you can improve your business and services from these priceless 1-on-1 interactions you’re suddenly having.
Have you managed to improve your brand’s reputation with live chat? Did interacting with customers help perfect your product somehow? Please let us know in the comments, and don’t forget to contact me if you have any questions!