We can actually learn a lot from the Avon Lady, which brought not only a brand’s products into a prospect’s home, but she brought much more with her: the lady.
Helping a potential client identify himself in the seller, showing the product, talking about how important it is, and what it can do for the client as well.
A great marketer knows how to “read the room” and understand what he has to say in order to help drive the sale.
Make sure the seller that you send to show your product, to attend the meeting, or to give the tour, will pay attention to the prospect and let him know that he’s not only receiving the product, but a whole support package post-sale.
B2B is hardly a market for publicity stunts, right?
Publicity is not all about jumping from space and placing a spray-tagged Jeep in the middle of a high traffic street.
You can let people know about your brand’s great office life by including your employees in entertaining videos or ask them to participate in group volunteer projects, for example.
Great deeds done by businesses are very rewarded, since helping others is always talked about. Donating your time, money or employees for something can be a great conversation starter, just remember that the CXO have to participate as well.