3. Ride trends, act fast and speak to their hearts
Twitter, the fastest moving social media platform out there, has got riding trends to perfection. With their Trending Topic section being one of the first things you see on your screen, it’s easy to know what’s hot and even easier to interact with.
Smart media makers are creating content based on trending topics and thus are easily resulting in searches, and if the content is good, they might even go viral. Two high profile players adopting this strategy are Budweiser with the Chicago Cubs 2016 World Series Champions video made on the fly (according to who won).
Another great video riding a trend is Pogo with his Trumpular music video:
Are you going with the flow?
Let me know what strategy you’re using to get people on your side and what has given you the best results, in the comments section.
Contact me if you need any ideas, tips or just want to chat about your own strategy.