Let's Get Digital
Facebook has a huge database of user info. The Facebook Audience Insights tool is a great opportunity for you tap into it and do your market research and create a buyer persona for your business.
Facebook has a really big database.
Continue reading “How to use the Facebook Audience Insights tool for research”
Should your business be on Facebook? Many business owners will ask themselves this question sooner or later. Read this so you can decide for yourself.
I think the answer is quite obvious, but let’s look at the different advertising aspects Facebook provides and even a few caveats.
If you ever wondered how to advertise on Facebook, this is the post for you. Learn the 3 easy steps to great Facebook advertising to maximise conversions.
But what people are really looking for when searching how to advertise on Facebook is the strategy, not the step-by-step guide to filling out the Facebook advertising forms.
Continue reading “How to advertise on Facebook in 3 easy steps”
The Four P’s of Marketing are no secret. Every good marketer knows that they are important for a successful marketing strategy. So since we’re here, what are The Four P’s of Digital Marketing?
Yeah, those, but with The Four P’s of Digital Marketing I’m focusing on digital marketing, since that’s more or less my speciality. The Internet.
Some Facebook Groups features are found in pages and profiles as well, but some are exclusive to groups, and in case you’re not using them yet, you should definitely get some info here and try them out right away!
Oh shush, I don’t hate you. Facebook Groups features are just some added possibilities to explore and use to help create a better user experience for your followers.
Continue reading “3 Facebook Groups features you should start using right away”
Non chiedere se vogliono delle patatine. Possono averle ovunque. Sii unico, proponi qualcosa di speciale. Rendi la tua brand experience più-che-fantastica!
No, mi riferivo a qualcosa molto più basilare che non tutti pensano quando sentono il nome McDonalds. Sto parlando della brand experience, cosa sente o vive uno quando viene in contatto con il tuo brand.
Continue reading “Cosa hanno in comune la tua attività e McDonald’s – la brand experience”
Winter is coming. But there are more exciting changes happening right inside your mobile device!
Yes, social media is finally getting a little more social with a few new changes to some of the main social media platforms.
I’ll explain that statement in just a minute, but first I want to explain why this change is important.
Make sure your message gets through by creating eye catching content that your followers will love and enjoy sharing.
Well, it’s not easy to generate content for social media. There’s a lot of research to do, make sure your data is up to date, and afterwards, you need to post it on various social media platforms you have accounts on.
What’s even more frustrating is having your content, that you are working so hard on, ignored by your followers, simply because our feeds are so full of stuff, your posts are simply missed! Continue reading “3 tips to creating eye catching content”
An awesome online presence can make or break your brand. Sometimes people just need a place to rant, but if you can actually help them, then you both win!
Which may sound like an overstatement but it really is that important to be there. What I’m talking about is also called “Social Media Monitoring” which means one simple thing: listening and responding. Continue reading “The importance of being there, or how to maintain a solid online presence”
Connecting with your audience is perhaps the hardest, yet, most important part of your social media efforts. Let me give you an example on how to do that.
Yes, I’m going to repeat this phrase quite a few times, since it really is a very important aspect of social media.
I’ll divide this article into three parts: The why, the how, and an example from one of my clients. Continue reading “How and why you should connect with your audience – first case study”
