How the times change
Gone are the days when you actually needed to actively look for a product you wanted to but. Now you can just sit back, relax, and tap that buy button.
Bots, ads and visual search
So here’s the recap: There are currently 3 main methods in which shopping is evolving.
Nothing new, you upload a photo and a computer program analyses it and recognises the elements on it, telling you exactly what’s on there, just like Microsoft’s CaptionBot.
A Social Media platform which was the first to become a Social Commerce platform is Pinterest, with it’s ingenious Flashlight feature.
The Flashlight is basically a way of telling Pinterest which object on the image you’re interested in, and it will recognise and find other pins featuring only that object, where smart marketers will create exclusive buyable pins for that product.