Social Media SWOT Analysis

Before jumping into the lion’s den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Before jumping into the lion's den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Those might easily be, for example:

  • Strengths:
    • Being an online service, so social media just makes sense, and you don’t need to think of content that’s a bit of a stretch.
    • Having a Customer Service team already in place, so social media would just be another area to monitor.
    • Being a multi-lingual service can easily allow you to connect with an international audience.
    • Having a great knowledge about tourism and interesting places to visit around the globe, could prove an opportunity just like Hilton Suggests did on Twitter.
  • Weaknesses:
    • A smaller team would have a difficult time covering both the day-to-day tasks as well as keeping social media channels alive.
    • A low or no marketing budget could easily become a huge setback, especially now with Facebook’s nearing Pay To Play ambient.
    • Being a much too serious workplace could make your social media content hard to spread around.
    • A SWOT analysis of your Instagram, for example, could show that your photographs are not as polished as your competitors’, so perhaps a quick photography course could be needed.
  • Opportunities:
    • Having awesome workers with a great sense of humor, could generate greatly viral content.
    • Being an aesthetic business may generate great visual content like photos and videos.
    • Working one-on-one with clients could let you generate original content like interviews, photo-reports and more.
    • A SWOT analysis for Snapchat could result in gaining a lot of young followers and finding potential clients amongst them!
  • Threats:
    • They say imitation is the highest form of flattery, but it just ain’t nice when your competitors seem to copy your every move, because of you flaunting it on social media.
    • Everybody has heard about some social media blunders and incidents. Those could really hurt you if they become viral.
    • It’s true people will talk about you on social media, whether you have an online presence or not. Just make sure your team is ready to respond to negative comments as well as positive ones.

Before jumping into the lion's den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents. I help small and medium businesses get their digital marketing game on point. Perfect their website, landing pages, funnel marketing and social media strategies, in order to increase ROI and optimize that ever elusive marketing budget.

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