The power of a social media takeover

What exactly is a social media takeover and what can it do for our brand? All this and more in this article by none other than… well it’s still me, sorry.

How appropriate, an Israeli talking about a takeover

Yeah, well, that’s what they call it, a social media takeover, so get over it.

Besides, who best to talk about it, no?

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3 ideas to help you remember the human element in your digital marketing for your business

Not everybody has everything clear when planning a digital marketing strategy for businesses. Here are 3 ideas to help you remember the human element.

It’s easy to lose your direction when drafting out your digital marketing plan

One thing you have to keep in mind in order to stay on track is who you’re talking to. Your audience is a group of people, as small or large as it may be, they’re still human beings.

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What does the term digital marketing mean exactly?

How can you start working on your digital marketing without first having a plan? And what strategy will you use? What!? You don’t know what it means???

Oh you are so sure you know the answer, don’t you?

But what if I told you that the definition of digital marketing strategy is actually something completely different from what most “social media gurus” will tell you?

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6 common Wh-questions about Social Media Marketing answered

Social media marketing questions are oh so very common. Especially when it comes to businesses who are planning their first ever digital marketing strategy.

What are the most common questions about social media marketing?

Here are the 6 most common Wh-questions about social media marketing for businesses. I’ve even added a bonus one in the end, ‘cos it’s almost Christmas.

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The AIDA model in Social Media Marketing

The marketing world is so vast that we need acronyms just to remember all them rules! This time I’m looking at the AIDA model from a social media POV.

AIDA? OMG another acronym?

Oh yes, we marketers thrive on that stuff! And AIDA is nothing if not a marketing model that will get your strategy into the right direction.

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Social Media SWOT Analysis

Before jumping into the lion’s den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Social Media SWOT Analysis might seem like just more work, but hang in there, it’s gonna get worse

Unless you actually do that more work, just as any aspect of your marketing strategies, Social Media SWOT Analysis is an important element to make sure you’ve got covered, before doing anything on social media.

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The Four P’s of Digital Marketing

The Four P’s of Marketing are no secret. Every good marketer knows that they are important for a successful marketing strategy. So since we’re here, what are The Four P’s of Digital Marketing?

Umm… don’t you mean “The Four P’s of Marketing”?

Yeah, those, but with The Four P’s of Digital Marketing I’m focusing on digital marketing, since that’s more or less my speciality. The Internet.

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Why you should stay away from social media like the plague and avoid a social media crisis

The internet is a war-zone and to avoid a social media crisis, stay as far away from it as possible. Unless you have the know-how to face the the music!

Excuse me?

You heard read correctly. Social media is dangerous and could totally turn your business reputation into poop faster than you can say “social media crisis”.

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3 Facebook Groups features you should start using right away

Some Facebook Groups features are found in pages and profiles as well, but some are exclusive to groups, and in case you’re not using them yet, you should definitely get some info here and try them out right away!

Facebook Groups features sounds like more work, why do you hate me, Shay?

Oh shush, I don’t hate you. Facebook Groups features are just some added possibilities to explore and use to help create a better user experience for your followers.

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4 new Pinterest updates you cannot ignore

The last 4 Pinterest updates are a game changer. In order to stay on top of your Pinterest marketing strategy you’d better get to know them ASAP!

OMG I can’t keep up with all those changes and Pinterest updates!

And that’s exactly why I’m here, with the weekly update (not only Pinterest updates!), in a language anyone can understand. Coming even with a few tips and implementation strategies!

You’re welcome 🙂

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