What about search, any news there?
Since Pinterest came out with the Flashlight visual search feature, Pinners and shop owners began going crazy by searching for products and creating product Pins so Pinners could RePin (sorry, Save, another Pinterest update), search for and buy products directly on Pinterest.
What this hype did was help Pinterest out, actually, and they got quite a bit of human-made data for their brand new feature: Automatic object detection.
Just look at that! I mean, has there ever been anything more friggin exciting on social media than this?
You snap a picture, pop it into Pinterest, make sure you got the products in there their own Pins, and let the cash flow!
Ok, maybe I’m exaggerating a bit, but hey, if marketers don’t get excited, who will?
So basically they got smarter thanks to us and now their super computers help us out with product search to keep us shoppers happy.
Last of the Pinterest updates: the targeting tools for ads
According to their blog:
“In addition to targeting Promoted Pins based on Pinners’ interests, search keywords, device, location and more, you can now also target Promoted Pins using your own business data. This lets you combine what you know about your customers with what we know about people on Pinterest.”
They basically added three new targeting elements:
- Customer list targeting: Add your past customers to your ad targeting.
- Visitor retargeting: Add your past website visitors to your ad targeting.
- Lookalike targeting: Add people with similar tendencies to your current audience to your ad targeting.
The Pinterest updates aftermath
- Study the terrain: read up on your platform’s statistics, which they will be more than happy to share with you.
- Get ready for the swarm: create product Pins for your customers to save and share.
- Attract people to your honey trap: by creating Pins with some of your products together for the Pinterest automatic object detection mechanism to stumble upon (pun intended).
- Join the pay-to-play game: create ads targeted to past and potential new customers.
Pro tip: Pinterest is an aesthetic platform, so investing in brilliant photographs of your products will be well worth your while.
Share your experiences with these new tools with us in the comments section, or contact me for tips and ideas for your own Pinboards.