Social Media SWOT Analysis

Before jumping into the lion’s den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Social Media SWOT Analysis might seem like just more work, but hang in there, it’s gonna get worse

Unless you actually do that more work, just as any aspect of your marketing strategies, Social Media SWOT Analysis is an important element to make sure you’ve got covered, before doing anything on social media.

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The Four P’s of Digital Marketing

The Four P’s of Marketing are no secret. Every good marketer knows that they are important for a successful marketing strategy. So since we’re here, what are The Four P’s of Digital Marketing?

Umm… don’t you mean “The Four P’s of Marketing”?

Yeah, those, but with The Four P’s of Digital Marketing I’m focusing on digital marketing, since that’s more or less my speciality. The Internet.

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Why you should stay away from social media like the plague and avoid a social media crisis

The internet is a war-zone and to avoid a social media crisis, stay as far away from it as possible. Unless you have the know-how to face the the music!

Excuse me?

You heard read correctly. Social media is dangerous and could totally turn your business reputation into poop faster than you can say “social media crisis”.

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3 Facebook Groups features you should start using right away

Some Facebook Groups features are found in pages and profiles as well, but some are exclusive to groups, and in case you’re not using them yet, you should definitely get some info here and try them out right away!

Facebook Groups features sounds like more work, why do you hate me, Shay?

Oh shush, I don’t hate you. Facebook Groups features are just some added possibilities to explore and use to help create a better user experience for your followers.

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Don’t be too proud to ask for help with digital marketing

You might think “If you want something done, do it yourself”, but you need to ask for help with digital marketing. You just can’t do it all by yourself.

Asking for help with digital marketing is not a sign of weakness

Many experts refer to one another for help with digital marketing because sometimes one is more experienced with one aspect than the other. So why shouldn’t you?

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Cracking the secret of an awesome Snapchat marketing strategy!

For many marketers out there, Snapchat is still a hidden path waiting to be explored. But I believe I’ve just cracked the code, and I’m sharing it with you!

Is Snapchat that app where teenagers exchange pics? Where can I fit a Snapchat marketing strategy in there?

Err, yes, sort of. It’s much more than that actually, and I’m going to expand the Snapchat marketing strategy later on, but first:

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What you & McDonald’s have in common – brand experience

Stop asking if they want fries with that. They can get those anywhere. Be unique, offer something special. Make the brand experience more-than-awesome!

We both have awesome milkshakes?

No, what I’m referring to is actually something very basic that not everybody thinks about when they hear the name McDonalds. I’m talking about the brand experience, what someone feels or lives when coming in contact with your brand.

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Omnichannel and your business

Make sure you’re giving your clients the best customer experience you can by standardising what they’re experiencing all over your brand’s services.

What did you just call me?

Omnichannel is the shiz right now, since people are more than used to the fact that, for example, a company’s Twitter account is a direct contact with the company itself. Someone in there listens, and the audience expects to be heard as well.

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The importance of being there, or how to maintain a solid online presence

An awesome online presence can make or break your brand. Sometimes people just need a place to rant, but if you can actually help them, then you both win!

A solid online presence can save your ass sometimes

Which may sound like an overstatement but it really is that important to be there. What I’m talking about is also called “Social Media Monitoring” which means one simple thing: listening and responding. Continue reading “The importance of being there, or how to maintain a solid online presence”