Case study: asking for help with digital marketing from the client himself
Say what? Ask for help from the client!?
Having a professional helping you out with your social media channels is a great idea, because it’s quite time consuming, and if not done right, could even be a waste of time.
That said, the social media manager will not be able to cover all fronts, and is not always the best choice for all solutions.
While giving a hand to Èspero with their social media channels, I have decided to leave administration related questions and Twitter monitoring to them. We’ve decided we can’t reply to a query with something in the lines of “Hey, thanks for you question. I will refer it to the administration office and get back to you”, or even worse “Send an email to…”. I’m just letting the administration office itself to take care of these type of questions, by teaching them how to listen and reply on Twitter, and how to use the Facebook Messenger.
The result is a super quick and useful customer experience, which leaves me free to take care of their other needs, like graphical choices, offer, advertisement and analytics.
So remember, kids:
- Don’t be too proud to ask for help with digital marketing.
- Contact graphic artists, UX designers and copywriters for your digital marketing needs.
- Delegate jobs you are not capable of doing yourself, the cost is worth it.
- Share the weight and make the right choices as to which gig is better done by you and which by a pro.
Feel free to leave requests or offers in the comments section or contact me for advice!