What Google will really give you props for is interesting and sought after dynamic content. That could be anything from professional tips, explanations about your products and how to use them or a simple informative series of articles to teach your readers about what you do.
Having this fresh flow of text on your website will allow you to strategically place many keywords that will not only make your website (blog) appear on the search results page thanks to all these articles, but your SEO score will eventually rise due to all those visitors and permanence because of reading duration, so that your website itself will rise in the search results ranks.
Not convinced yet? Check out the third reason:
People LOVE to share stuff that will boost their reputation
If you produce funny content, people who like to be “the funny one” are more likely to share it.
If you produce smart content, people who like to appear smarter will probably share your content.
Foodies will probably share your exclusive recipes or well done food photography.
What this means is that in a world where platforms are becoming pay-to-play, having people share your content for free is priceless (pardon the pun). The better your content, and the more attractive your images, the more it will spread, and that means more links to your website, and probably more clicks.
How’s that for free advertising!?
Let us know what you share on your blog, and how you spread it around.
Contact me to brainstorm what you could post on your blog!