Let's Get Digital
Mornings at the office can be quite overwhelming, checking your messages, returning emails and what not. Social media shouldn’t be a chore, but a routine!
Open your browser and start bookmarking links. This is gonna be a hell of a ride!
Continue reading “What your social media morning routine should be”
We all know them, heard of them, or had to deal with them at one point in time. Internet Trolls are nothing to be scared of, nor are they to be avoided.
They’re not magical, nor are they impossible to handle.
Social listening is very important today with customers demanding 24/7 support, using Twitter for customer service is definitely one of the best ways to go.
Using Twitter for customer service is almost a given when drawing up your digital media plan.
Here are a few quick tips to setting up your business Twitter account for customer service.
A good CX is what makes a customer happy, and an outstanding CX will make him come back. An out-of-this-world CX will get him to bring his friends and family to your doorstep.
Isn’t the most natural thing for many people to do, especially when believing that the reason you are working for is money.
But what if I told you that the most important reason is actually making your customers feel good about your relationship?
Twitter is fast. Really fast. If you let days pass without noticing what’s happening with your profile, that’s bad. Really bad. Here’s a few pointers for how to use TweetDeck for social media monitoring like a pro!
Because apparently many people still believe putting their ear against the phone counts as social listening, or monitoring.
Continue reading “Tweetdeck: Unfolding the secrets to an awesome monitoring method”
The Four P’s of Marketing are no secret. Every good marketer knows that they are important for a successful marketing strategy. So since we’re here, what are The Four P’s of Digital Marketing?
Yeah, those, but with The Four P’s of Digital Marketing I’m focusing on digital marketing, since that’s more or less my speciality. The Internet.
The internet is a war-zone and to avoid a social media crisis, stay as far away from it as possible. Unless you have the know-how to face the the music!
You heard read correctly. Social media is dangerous and could totally turn your business reputation into poop faster than you can say “social media crisis”.
Using bad automation habits will get you lazy and numb. Keep the social in social media and remain human where it counts.
Yes. Yes I did say automation is good. But I’ve also said that social media is a digital human interaction thing. Judgement is key here.
Continue reading “3 Automation mistakes you need to stop doing right now”
Non chiedere se vogliono delle patatine. Possono averle ovunque. Sii unico, proponi qualcosa di speciale. Rendi la tua brand experience più-che-fantastica!
No, mi riferivo a qualcosa molto più basilare che non tutti pensano quando sentono il nome McDonalds. Sto parlando della brand experience, cosa sente o vive uno quando viene in contatto con il tuo brand.
Continue reading “Cosa hanno in comune la tua attività e McDonald’s – la brand experience”
Stop asking if they want fries with that. They can get those anywhere. Be unique, offer something special. Make the brand experience more-than-awesome!
No, what I’m referring to is actually something very basic that not everybody thinks about when they hear the name McDonalds. I’m talking about the brand experience, what someone feels or lives when coming in contact with your brand.
Continue reading “What you & McDonald’s have in common – brand experience”
