How to handle internet Trolls

We all know them, heard of them, or had to deal with them at one point in time. Internet Trolls are nothing to be scared of, nor are they to be avoided.

Internet Trolls are not the enemies of Fairies

They’re not magical, nor are they impossible to handle.

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How to use the Facebook Audience Insights tool for research

Facebook has a huge database of user info. The Facebook Audience Insights tool is a great opportunity for you tap into it and do your market research and create a buyer persona for your business.

Facebook has a big database.

Facebook has a really big database.

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The benefits of digital marketing tools

Traditional marketing is hard work both before and after launching a campaign. Using digital marketing tools might make marketing just a little bit easier!

Yes, yes, I will also suggest some free digital marketing tools

But first I’d like to explain the benefits and advantages of digital marketing tools, so bear with me.

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How to use Twitter for customer service

Social listening is very important today with customers demanding 24/7 support, using Twitter for customer service is definitely one of the best ways to go.

Are you already using Twitter for customer service?

Using Twitter for customer service is almost a given when drawing up your digital media plan.

Here are a few quick tips to setting up your business Twitter account for customer service.

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Tweetdeck: Unfolding the secrets to an awesome monitoring method

Twitter is fast. Really fast. If you let days pass without noticing what’s happening with your profile, that’s bad. Really bad. Here’s a few pointers for how to use TweetDeck for social media monitoring like a pro!

Why am I writing yet another monitoring post?

Because apparently many people still believe putting their ear against the phone counts as social listening, or monitoring.

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Social Media SWOT Analysis

Before jumping into the lion’s den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Social Media SWOT Analysis might seem like just more work, but hang in there, it’s gonna get worse

Unless you actually do that more work, just as any aspect of your marketing strategies, Social Media SWOT Analysis is an important element to make sure you’ve got covered, before doing anything on social media.

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Listen and you shall be heard

Listen to your audience so that they will feel more encouraged to listen to what you have to say. Social media is social, right?

Listen to your audience if you want to be listened to

As I tend to repeat myself, I’m going to forgive you if you skip forward to the summary in the end and don’t want to listen.

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