The grand opportunity of teachers on social media

There are some great opportunities for teachers on social media to open another channel of communication with their students. Here are the important points.

Teachers on social media sounds like a 80’s after-school special

But don’t forget what the most difficult aspect of digital marketing is: finding and reaching your target audience.

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How to advertise on Facebook in 3 easy steps

If you ever wondered how to advertise on Facebook, this is the post for you. Learn the 3 easy steps to great Facebook advertising to maximise conversions.

“How to advertise on Facebook” is one of the most searched social media queries

But what people are really looking for when searching how to advertise on Facebook is the strategy, not the step-by-step guide to filling out the Facebook advertising forms.

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6 common Wh-questions about Social Media Marketing answered

Social media marketing questions are oh so very common. Especially when it comes to businesses who are planning their first ever digital marketing strategy.

What are the most common questions about social media marketing?

Here are the 6 most common Wh-questions about social media marketing for businesses. I’ve even added a bonus one in the end, ‘cos it’s almost Christmas.

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How to sell your crap online

Too many online stores sell crap. Too many crappy online stores try to sell good products, but carts get abandoned and poor marketers don’t understand why.

How dare you call my products crap?

I didn’t. You just did.

I’m just gonna tell you how to sell your crap online, and how not to sell it.

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Your content marketing is wrong

Your content marketing is wrong because you are probably doing something very, very incorrect when creating your digital advertisements.

That’s right. Everything you’re doing in your content marketing is wrong.

And of course I’m here to tell you why your content marketing is wrong and how to fix it. Just stay put and let me bring up a couple of examples for ya.

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Tweetdeck: Unfolding the secrets to an awesome monitoring method

Twitter is fast. Really fast. If you let days pass without noticing what’s happening with your profile, that’s bad. Really bad. Here’s a few pointers for how to use TweetDeck for social media monitoring like a pro!

Why am I writing yet another monitoring post?

Because apparently many people still believe putting their ear against the phone counts as social listening, or monitoring.

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My 3 favorite time (and money) saving techniques

Nobody likes to waste time, and money is usually an issue as well. Here are my 3 favorite time and money saving techniques for social media management.

Don’t thank me all at once

There’s enough Shay for everybody. I am full of tips and tricks like these, so just hang on!

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The Four P’s of Digital Marketing

The Four P’s of Marketing are no secret. Every good marketer knows that they are important for a successful marketing strategy. So since we’re here, what are The Four P’s of Digital Marketing?

Umm… don’t you mean “The Four P’s of Marketing”?

Yeah, those, but with The Four P’s of Digital Marketing I’m focusing on digital marketing, since that’s more or less my speciality. The Internet.

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Why you should stay away from social media like the plague and avoid a social media crisis

The internet is a war-zone and to avoid a social media crisis, stay as far away from it as possible. Unless you have the know-how to face the the music!

Excuse me?

You heard read correctly. Social media is dangerous and could totally turn your business reputation into poop faster than you can say “social media crisis”.

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3 errori di automatizzazione che devi smettere di fare subito

Usare brutti abitudini di automatizzazione ti renderanno pigro e incapace. Tieni il sociale nel social media e rimani umano dove conta.

Mica dici sempre che l’automatizzazione è una buona cosa?

Sì. Sì l’ho sempre detto che l’automatizzazione è una cosa buona. Però ho anche detto che social media è una interazione digitale inter-umana. Giudicare è la parola chiave qui.

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