Any solutions for fending off the Admageddon zombies?
Of course! Why else would I dedicate a whole blog post about it?
I actually have two solutions:
Ads that are well disguised as posts. An ad that doesn’t seem like an ad, but just an interesting post could pass through the human eye radar and be considered click-worthy.
Snapchat has mastered that with snap-like ads that are just as long as any other snap video. With a format just like any other snap, of someone doing something casually with the product. So you know it’s an ad, but you don’t really get annoyed by it. The message passes and gets registered, but you’re not angry at whoever infested your content consuming moment with ads.
Another awesome solution is UGC. User generated content has two major upsides:
- It lowers people’s defences, so they will allow that into their feed, even if it’s obvious someone is advertising someone. You might ask why, why would someone allow a friend to advertise on their feed?
The answer is simple: because it’s not an ad. It’s UGC. A friend of your’s talking about a product, saying how good it is or showing a video of how it works, is much more acceptable (and trustworthy) than the brand itself talking about it and showing how it works.
- The second upside is reach. First, it’s free, cos you didn’t pay for that reach. Second, you reach people you might not have thought of aiming when creating the campaign.
So there you have it
- Reach is important, but not as important as conversions.
- If you reach someone, try to present him with click-worthy content.
- Better yet, make it share-worthy!
- Disguise ads as normal content, trying to not talk directly about your product perhaps.
- Let your audience create the content for you, you’ll reach more people, pay less and discover new markets!
Do you have any awesome tips to battle off the Admageddon? Share them with us in the comments section!
Or contact me for some ad-hoc Admageddon tips.