Let's Get Digital
We all know them, heard of them, or had to deal with them at one point in time. Internet Trolls are nothing to be scared of, nor are they to be avoided.
They’re not magical, nor are they impossible to handle.
Social listening is very important today with customers demanding 24/7 support, using Twitter for customer service is definitely one of the best ways to go.
Using Twitter for customer service is almost a given when drawing up your digital media plan.
Here are a few quick tips to setting up your business Twitter account for customer service.
Not everybody has everything clear when planning a digital marketing strategy for businesses. Here are 3 ideas to help you remember the human element.
One thing you have to keep in mind in order to stay on track is who you’re talking to. Your audience is a group of people, as small or large as it may be, they’re still human beings.
A good CX is what makes a customer happy, and an outstanding CX will make him come back. An out-of-this-world CX will get him to bring his friends and family to your doorstep.
Isn’t the most natural thing for many people to do, especially when believing that the reason you are working for is money.
But what if I told you that the most important reason is actually making your customers feel good about your relationship?
Stop asking if they want fries with that. They can get those anywhere. Be unique, offer something special. Make the brand experience more-than-awesome!
No, what I’m referring to is actually something very basic that not everybody thinks about when they hear the name McDonalds. I’m talking about the brand experience, what someone feels or lives when coming in contact with your brand.
Continue reading “What you & McDonald’s have in common – brand experience”
Listen to your audience so that they will feel more encouraged to listen to what you have to say. Social media is social, right?
As I tend to repeat myself, I’m going to forgive you if you skip forward to the summary in the end and don’t want to listen.
Make sure you’re giving your clients the best customer experience you can by standardising what they’re experiencing all over your brand’s services.
Omnichannel is the shiz right now, since people are more than used to the fact that, for example, a company’s Twitter account is a direct contact with the company itself. Someone in there listens, and the audience expects to be heard as well.
Winter is coming. But there are more exciting changes happening right inside your mobile device!
Yes, social media is finally getting a little more social with a few new changes to some of the main social media platforms.
I’ll explain that statement in just a minute, but first I want to explain why this change is important.
An awesome online presence can make or break your brand. Sometimes people just need a place to rant, but if you can actually help them, then you both win!
Which may sound like an overstatement but it really is that important to be there. What I’m talking about is also called “Social Media Monitoring” which means one simple thing: listening and responding. Continue reading “The importance of being there, or how to maintain a solid online presence”
