Tweetdeck: Unfolding the secrets to an awesome monitoring method

Twitter is fast. Really fast. If you let days pass without noticing what’s happening with your profile, that’s bad. Really bad. Here’s a few pointers for how to use TweetDeck for social media monitoring like a pro!

Twitter is fast. Really fast. If you let days pass without noticing what's happening with your profile, that's bad. Really bad. Here's a few pointers for how to use TweetDeck for social media monitoring like a pro!

Why am I writing yet another monitoring post?

Because apparently many people still believe putting their ear against the phone counts as social listening, or monitoring.

Well, it doesn’t, so let me show you around the awesomeness that is TweetDeck

TweetDeck is a social media monitoring interface made for Twitter, so you don’t really need to follow the whole world and stare at your Twitter feed continuously in order to keep your finger on the pulse.

Basically what TweetDeck does is allow you to create “columns” populated with whatever query you need to be monitoring. These columns are side-by-side, which means they can go way beyond your browser width, and they update in real time, so that’s nifty.

TweetDeck by Twitter
The interface is very straightforward. Columns and columns of tweets, according to your monitoring needs.

The creation of each columns takes exactly 3 seconds, so it’s hard not to want to create a gazillion of them. Here’s how you do it:

1. Click on add column
1. Click on add column
2. Choose column type
2. Choose column type
3. Verify that the resulting column satisfies your needs
3. Verify that the resulting column satisfies your needs

How Easy was that? Now let’s try to create a more serious search query

First we’ll need to repeat steps 1 and 2 from the previous example, choosing SEARCH as the column type:

Choose search as the column type
Choose search as the column type

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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