Let's Get Digital
Usare brutti abitudini di automatizzazione ti renderanno pigro e incapace. Tieni il sociale nel social media e rimani umano dove conta.
Sì. Sì l’ho sempre detto che l’automatizzazione è una cosa buona. Però ho anche detto che social media è una interazione digitale inter-umana. Giudicare è la parola chiave qui.
Continue reading “3 errori di automatizzazione che devi smettere di fare subito”
Keep up with trends and make sure you got your virtual and augmented realities straight
Hold your horses, before talking about Pokémon I’ll expand a bit about AR and VR, and after that we’ll see some awesome marketing uses for them!
Continue reading “The difference between AR & VR and how you can use them for your business”
You might think “If you want something done, do it yourself”, but you need to ask for help with digital marketing. You just can’t do it all by yourself.
Many experts refer to one another for help with digital marketing because sometimes one is more experienced with one aspect than the other. So why shouldn’t you?
Continue reading “Don’t be too proud to ask for help with digital marketing”
Non chiedere se vogliono delle patatine. Possono averle ovunque. Sii unico, proponi qualcosa di speciale. Rendi la tua brand experience più-che-fantastica!
No, mi riferivo a qualcosa molto più basilare che non tutti pensano quando sentono il nome McDonalds. Sto parlando della brand experience, cosa sente o vive uno quando viene in contatto con il tuo brand.
Continue reading “Cosa hanno in comune la tua attività e McDonald’s – la brand experience”
Stop asking if they want fries with that. They can get those anywhere. Be unique, offer something special. Make the brand experience more-than-awesome!
No, what I’m referring to is actually something very basic that not everybody thinks about when they hear the name McDonalds. I’m talking about the brand experience, what someone feels or lives when coming in contact with your brand.
Continue reading “What you & McDonald’s have in common – brand experience”
Listen to your audience so that they will feel more encouraged to listen to what you have to say. Social media is social, right?
As I tend to repeat myself, I’m going to forgive you if you skip forward to the summary in the end and don’t want to listen.
Make sure you’re giving your clients the best customer experience you can by standardising what they’re experiencing all over your brand’s services.
Omnichannel is the shiz right now, since people are more than used to the fact that, for example, a company’s Twitter account is a direct contact with the company itself. Someone in there listens, and the audience expects to be heard as well.
An awesome online presence can make or break your brand. Sometimes people just need a place to rant, but if you can actually help them, then you both win!
Which may sound like an overstatement but it really is that important to be there. What I’m talking about is also called “Social Media Monitoring” which means one simple thing: listening and responding. Continue reading “The importance of being there, or how to maintain a solid online presence”
