The ABC’s of Snapchat is the first of a series of tutorials
I’m gonna start explaining the basics of many social media and digital marketing platforms, so that people who just “don’t get it” will have a chance to play with us by following my quick tutorials.
Let’s get started
Snapchat’s concept is quite different compared to other platforms. Well, first of all, it’s not strictly a social media platform. It’s actually a chat app, where you send photos or snaps of your day to your friends and followers.
The different interface, the fact that the photo camera is the first window to open, and that you also have different channels producing content, gives snapchat a fresh, original and therefore, hard to understand façade.
The interface is already a head scratcher, simply because instead of a menu, you have 6 screens.
Swiping in various directions will bring you to different screens, where you can interact differently: A list of ongoing chats (left), your profile (up), your “feed” where you see your friends’ stories (right) and some discover (will get to that later) elements, and your saved snaps, or memories (down).