The ABC’s of: Snapchat – A quick tutorial

I love you guys, so I’ve decided to help you out with some basic tutorials to get you started. Today I’m showing you the ABC’s of Snapchat.

The ABC's of Snapchat

The Snapping part

You can either take a photo or a video, and decorate it with stickers, text or hand drawn scribbles.

Snapping a photo or a video
Snapping a photo or a video. GIF thanks to Gary Vaynerchuk.

Some artists like Shaun Ayala do that in a very professional level, so it’s up to you how scribbly you do it.

Decorating your Snap

You can also add a filter on top, just to mess with the colors or add a GeoFilter to brag about your whereabouts.

Psst… GeoFilters are also a monetising method allowing you to advertise your event or place of business.

Adding a filter
Adding a filter. GIF thanks to Gary Vaynerchuck.

After finishing your work of art, you can choose wether to send it directly to one or more friends, or add it to your daily story, where it will remain for 24 hours for your followers to see.

The Feed

One of the best things about Snapchat is their original feed. No algorithms and no infinite scrolling required. You choose whose story you’re interested in checking out, and you just sit there and watch as it unfolds.

The Snapchat feed screen with the discover and live feeds.
The Snapchat feed screen with the discover and live feeds.

The second element that’s awesome in Snapchat, is that they curate content from Snapchatters all over the world, with some common theme.


Perhaps the best created content ever, Snapchat gave a spotlight to a few select channels to create their own content inside of Snapchat. The content there is interesting, and exactly the style and rhythm that Snapchat users like.

Nothing less of awesome, IMHO.

Snapchat Discover
The Snapchat Discover screen

Ok, ok, here’s how you add a dog snout to your snap

  1. Hold your finger on your own face while on the photo camera screen.
  2. A list of buttons will appear on the bottom, letting you choose a lens to add to your camera.
  3. Swipe left and right or directly click on one of the buttons to choose a lens.
  4. Tap on the chosen lens button to snap a photo or hold it to record a video.
Snapchat Lenses
Snapping a photo with a lens.

Here’s your Snapchatting degree

Now you’re officially a Snapchatter. If you’d like some more info about Snapchat and its history, check out Gary Vaynerchuck’s article!

If you have any other questions or doubts about using Snapchat ask away in the comments or contact me directly.

The ABC's of Snapchat

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents. I help small and medium businesses get their digital marketing game on point. Perfect their website, landing pages, funnel marketing and social media strategies, in order to increase ROI and optimize that ever elusive marketing budget.

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