The AIDA model in Social Media Marketing

The marketing world is so vast that we need acronyms just to remember all them rules! This time I’m looking at the AIDA model from a social media POV.

The marketing world is so vast that we need acronyms just to remember all them rules! This time I'm looking at the AIDA model from a social media POV.

AIDA? OMG another acronym?

Oh yes, we marketers thrive on that stuff! And AIDA is nothing if not a marketing model that will get your strategy into the right direction.

First off: What does AIDA mean?

AIDA stands for:

  • Attention – getting your audience’s eyes and ears.
  • Interest – because there’s a difference between hearing and listening.
  • Desire – when your marketing actually got them and the supply has become demand.
  • Action – When demand has become getting one’s ass into the car and going to stand in line outside of your store for three days for your product.

Oh, and it gets worse!

Of course we’re gonna look at this schtick from a social media point of view, which is not so different, since social media is a channel for digital marketing.

Gaining your audience’s attention on social media means you need to have the best graphic design on Facebook or the most attractive photograph on Instagram so that the user stops scrolling his feed and stays on your post long enough in order to develop an interest, reading your post’s text and maybe even getting interested on what’s behind the link.
Desire builds to click the link, since your offer, product image or news title have created an urge to know more, and once your post is clicked, our desired Action has been taken and we have our click.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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