Top 3 video strategies for social media marketing

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Let your followers live the experience

One of the latest video trends that tech has finally reached, is 360 videos and VR (Virtual Reality).

360 videos allow the viewer to look around him and feel in the center of the action of any situation, whether it’s on a race car, under water or in a rock concert. Nowadays it’s not even an expensive feat to obtain since 360 cameras, like the Ricoh Theta S, will allow you to walk around with it in hand or rest it on the floor, and the 360 video comes out ready to upload to Facebook or YouTube.

Your followers can take the video to a whole new level with a VR set like the Samsung Gear or Google Cardboard. If your 360 videos are worth it, they will come back and watch more of them and share with their friends.

How’s that for a ROI?

Flash, Phone cam, Action!

• Create yourself a Periscope, Huzza account or create live videos with Facebook live and start communicating directly with your followers.
• Create short 5 minute long educational videos and curate them in a YouTube or Vimeo channel. Pro tip: Create a Pinterest board with the videos curated there so they will share much more easily around the Pinterest world.
• Keep up with technology and recent trends to make sure your followers find interesting stuff on your channels and come back for more!

Are you already working on videos of your own? Share your experiences with us!
Need help? Contact me!

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents. I help small and medium businesses get their digital marketing game on point. Perfect their website, landing pages, funnel marketing and social media strategies, in order to increase ROI and optimize that ever elusive marketing budget. View all posts by Shay Stibelman