So social media stories are a way to:
- Generate a chronological view of people’s life.
- Choose who you’re interested in seeing, and see all of their posts.
- Get users to create their own content, instead of only consuming content.
These points make it easy to understand why Facebook has blatantly copied Snapchat’s original story concept (oh yeah, I remembered) and pasted it forcefully onto all of their owned applications, since Snapchat didn’t sell themselves to Facebook.
Many social media influencers have decided to move to one of Facebook’s other apps for stories, instead of remaining on Snapchat, because of the sheer number of followers they reached on Facebook’s apps (Instagram included).
What you should do about it
Well, it’s your choice if you’re going with the flow and prefer Facebook’s cheap copy of a feature perfected by Snapchat.
Just remember that Facebook has the users, the database and the ad platform for simple posts.
Snapchat has already perfectly incorporated advertising into their stories and the content people find there has quality never seen before on other platforms.
Another issue about social media stories is that Facebook Pages do not have this feature [yet], and therefore you can’t use it for your business yet. Whilst you can use it on Instagram, since there’s no real difference between a personal profile and a professional profile on Instagram.
Snapchat doesn’t have a professional profile yet, so all their original and cool features are available to anyone, both personal and professional.
So go on your favorite platform, share your day with your followers and fans, letting them into your world, giving them rare behind-the-scenes sneak peeks.
While you wait for wait for LinkedIn to publish Job Stories and Pinterest to launch Shopping Day and DIY Stories, share your success stories with us in the comments section!