Social Media SWOT Analysis

Before jumping into the lion’s den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Before jumping into the lion's den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Social Media SWOT Analysis might seem like just more work, but hang in there, it’s gonna get worse

Unless you actually do that more work, just as any aspect of your marketing strategies, using a SWOT Analysis for your social media strategy is important to cover, before doing anything on social media.

One step at a time. What does SWOT stand for?

Oh, that’s easy:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Basically, the best and worst aspects of your business’ capabilities and hold-ups.

So what’s the deal with Social Media SWOT Analysis?

When doing a SWOT analysis of your social media for your business, you’re looking at your business as a whole. You’re measuring your status in the market amongst your other peers and benchmarking your stats.

When looking at Social Media SWOT, you’re analysing your Social Media capabilities, strong points, weaknesses, opportunities and threats.

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Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents. I help small and medium businesses get their digital marketing game on point. Perfect their website, landing pages, funnel marketing and social media strategies, in order to increase ROI and optimize that ever elusive marketing budget.