See where your audience reacts best with your videos
Because, just like any other post, you can’t just make one live video and broadcast it to ALL channels expecting to find someone who’s interested in it.
Just as languages change amongst the different social media platforms, so does the video viewing rate and viewer retention rate.
Snapchat, for example, has a quickly growing video viewing rate, but that doesn’t necessarily mean your audience is there, or interested in watching your promotional (or non) videos.
YouTube will give you a great place to host your videos, but are you sure people will go there to watch a quick live message? I’m not.
Huzza.io has great success with talkshow formats, so news could be shared like that, but what’s the “on the fly” watch rate? Does your audience have enough patience to keep a high retention rate for a talkshow format?
Make sure you broadcast to the right people on the right channels, again, using analytics, but even just seeing if you can manage to get them to interact with you on your live broadcasts, like on Periscope or Facebook Live, for example.
Use all the platforms latest tools
Just to make sure you keep your audience interested and entertained.
Whether it’s Periscope’s new Sketch feature, or Snapchat’s new 3D stickers, new features get released for a reason, and you better learn how to use them as soon as possible.
Of course, try to keep it snappy and not exaggerate with these features, to not seem as if you’re trying to hard (i.e. don’t add a face lens to each and every snapchat video).
Summing it all up for you TL;DR-ers
- Make sure you’re actually having an impact with your videos using analytics.
- Verify you’re communicating with the right audience in the right channels.
- Keep up with the latest features and technology to create videos that are not stale or old fashioned.
Remember that in my blog I’m always talking about the latest trends and features, so you can keep yourself updated by following me, contacting me for questions, or simply commenting here below.