Listen and you shall be heard

Again you with the magical solutions?

Never said it’s magical, but only logical.

Listen.

Fight the urge to follow your instincts and think you’re creating content for your own entertainment, and listen. Listen to what people are saying about you, or even TO you. Don’t ignore people’s attempts on contacting your business, whether it’s on Twitter, Facebook or Snapchat. If they’re looking for you, writing to (or about) you, you should be there listening and making sure they know you’re listening.

This is where you want to jump to if you didn’t listen to the rest

• Before creating a social media page for your brand and starting to post like crazy, make sure your audience is there.
• If you found a platform with a high concentration of users talking about your business or your product (of course when I’m saying this, I also mean your competition and general talk), start showing signs you’re there and that you’re listening.
• Post and show examples of how you have done stuff according to followers’ comments, whether in text, photos or video.
• Pro tip: be sure you’re also listening on your competition and try to learn from their mistakes and see if you can always be one step ahead.

Got great examples of how listening to your audience has changed your business for the better? Share them with us in the comments!

Don’t forget you can always contact me for ideas and tips based on your own business needs.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents. I help small and medium businesses get their digital marketing game on point. Perfect their website, landing pages, funnel marketing and social media strategies, in order to increase ROI and optimize that ever elusive marketing budget. View all posts by Shay Stibelman