3 important metrics to measure on Google Analytics

Measuring and analyzing isn’t as fun as tweeting, but knowing the key metrics to measure can make the job easier, to verify what we’re doing is working.

Measuring and analyzing isn't as fun as tweeting, but knowing the key metrics to measure can make the job easier, to verify what we're doing is working.

3. Visitor Behaviour Reports > Landing Pages

If you want to know what pages are working well, but prefer to know only what landing pages are being visited from external clicks, then Landing pages are the key metric to measure.

Google Analytic's Landing pages report
Google Analytic’s Landing pages report

Adding a secondary dimension called Next Page will give you a clearer vision of what people actually did on your site after landing.

In the following screenshot I have filtered the report to see only people who have actually read both pages (or more) of my blog posts.

Google Analytic's Landing pages report with second page
Google Analytic’s Landing pages report with second page

This will allow you to filter out the usefulness of your pages and make sure your planned UX is the actual path people are taking.

It’s important to analyze your visitor’s flow on your website, in order to better understand their mindset and optimize your website’s design and architecture towards a better conversion rate.

Measuring and analyzing isn't as fun as tweeting, but knowing the key metrics to measure can make the job easier, to verify what we're doing is working.
Measuring and analyzing isn’t as fun as tweeting, but knowing the key metrics to measure can make the job easier, to verify what we’re doing is working.
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Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents. I help small and medium businesses get their digital marketing game on point. Perfect their website, landing pages, funnel marketing and social media strategies, in order to increase ROI and optimize that ever elusive marketing budget.