Social Media SWOT Analysis

Before jumping into the lion’s den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Before jumping into the lion's den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Social Media SWOT Analysis might seem like just more work, but hang in there, it’s gonna get worse

Unless you actually do that more work, just as any aspect of your marketing strategies, Social Media SWOT Analysis is an important element to make sure you’ve got covered, before doing anything on social media.

One step at a time. What does SWOT stand for?

Oh, that’s easy:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Basically, the best and worst aspects of your business’ capabilities and hold-ups.

So what’s the deal with Social Media SWOT Analysis?

When analysing your SWOT points, you’re looking at your business as a whole. You’re measuring your status in the market amongst your other peers and benchmarking your stats.

When looking at Social Media SWOT, you’re analysing your Social Media capabilities, strong points, weaknesses, opportunities and threats.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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