3 ideas to help you remember the human element in your digital marketing for your business

Not everybody has everything clear when planning a digital marketing strategy for businesses. Here are 3 ideas to help you remember the human element.

Not everybody has everything clear when planning a digital marketing strategy for businesses. Here are 3 ideas to help you remember the human element.

3. Ride trends, act fast and speak to their hearts

Twitter, the fastest moving social media platform out there, has got riding trends to perfection. With their Trending Topic section being one of the first things you see on your screen, it’s easy to know what’s hot and even easier to interact with.

Lately, YouTube has come out with an interesting on the rise section with their new Trending Tab. Basically letting us know what’s going to be a potential viral video.

Smart media makers are creating content based on trending topics and thus are easily resulting in searches, and if the content is good, they might even go viral. Two high profile players adopting this strategy are Budweiser with the Chicago Cubs 2016 World Series Champions video made on the fly (according to who won).

https://www.youtube.com/watch?v=nApTGkLd2hs

Another great video riding a trend is Pogo with his Trumpular music video:

Are you going with the flow?

Let me know what strategy you’re using to get people on your side and what has given you the best results, in the comments section.

Contact me if you need any ideas, tips or just want to chat about your own strategy.

Not everybody has everything clear when planning a digital marketing strategy for businesses. Here are 3 ideas to help you remember the human element.

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Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents. I help small and medium businesses get their digital marketing game on point. Perfect their website, landing pages, funnel marketing and social media strategies, in order to increase ROI and optimize that ever elusive marketing budget.