Hashtags 101 – #LikeForLike

What’s up with them hashtags? What exactly are the secrets for great hashtags and why is nobody using my #SuperDuperAwesomeHashtag?

What's up with them hashtags? What exactly are the secrets for great hashtags and why is nobody using my #SuperDuperAwesomeHashtag?

2. Conversation

Your brand could create a hashtag to keep a conversation grouped together, so that people following that hashtag can join in. It could be for an event, a marketing campaign or just a product or location.

3. Theme

A hashtag gives a theme to a phrase or image, so adding one could easily explain a notion or even turn it around humoristically.

Tips for using the right hashtags

Even though there are different uses for hashtags, here’s a few tips to choosing them:

  • Make sure you’re using a well known hashtag so people can find your post, by seeing how many posts already sport that hashtag.
  • Join in on Twitter conversations that use a hashtag and get yourself in the know.
  • Scour Instagram and see what hashtags are being used, copy the ones you might need to use into a notepad and copy-paste them when needed.
  • Make sure you don’t have any typos. A wrongly written hashtag won’t work.
  • When inventing a hashtag for a campaign, keep it short, so as to not hog a tweet’s 140 character limit.

Share your favorite hashtag strategies with us in the comment section, or contact me for some brainstorming!

#MicDrop

What's up with them hashtags? What exactly are the secrets for great hashtags and why is nobody using my #SuperDuperAwesomeHashtag?

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents. I help small and medium businesses get their digital marketing game on point. Perfect their website, landing pages, funnel marketing and social media strategies, in order to increase ROI and optimize that ever elusive marketing budget.

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