Oh that’s easy!
Yeah, nobody said it wasn’t.
Staying up-to-date with the latest news and updates coming out from the different Saas and social media giants (and non) out there, is the easy part. The tricky part is actually deciding on using it for your business to update your marketing.
A restaurant that keeps getting their usual clients and the occasional new client, could say they’re getting by and are happy just to do so. But how awesome would it be to get by and then some! Just have more new clients because they’ve heard about you because of your new weekly Periscope teaching how to cook a menu item, or your Pinterest boards showing awesome tips and tricks around the kitchen, recipes, products and more.
Case study: Real estate 2.0
One of my awesomest clients are a real estate agency, who decided to go off the beaten path, and to supply their clients not only with superb services, but also some extras to make them just a little bit more useful for all the new house owners.
One of the best things they’ve started to do is a simple blog. Yes, not even anything crazy like a Snapchat channel. A blog that talks about all the legal headaches that could drive you cray-cray, they’re simplifying it with short little blog posts, Pinterest tidbits and Twitter pearls.
They’re also talking to the design fans out there, by sharing some easy to follow design tips, in different styles, so that new homeowners can make their new acquisition even more… well… homey.
As easy as that
Even a simple idea as a blog can be a great help to update your marketing my allowing your current audience to share your name, spread your reputation and just make people acknowledge your existence, skills and professional know-how.
Here’s a short list of ideas that you can go and implement right away:
- Start a blog sharing professional tips and tricks.
- Create Pinterest boards with collections of save-worthy ideas.
- Share Tweets with tips and links to interesting articles and facts.
- Run a weekly Periscope or Blab where you teach and demonstrate.
