Get all your Pinterest ducks in a row

Pinterest is a social media, but also a social commerce. It has a content marketing aspect to it but will help your inbound marketing too. Anything else?

Pinterest is a social media, but also a social commerce. It has a content marketing aspect to it but will help your inbound marketing too. Anything else?

So let’s revisit this checklist and see what the real work is.

1. Do the research

Use Pinterest’s amazing search engine to find Pins, boards and users who talk about content you could share and create.

See if there are experts in your field already producing content similar to what you would do, and learn from them.

Use Buzzsumo to see if different keywords or themes you would talk about are already popular on Pinterest.

2. Generate, don’t imitate

Create content that is Pinnable, fresh and original. If you’re the first one to produce certain content, or have exclusive photos of your products in use, make sure you use them and create beautiful Pins people will love to save and share.

Only curating Pins from others is a poor tactic. You should have boards with mixed types of Pins, both curated and created.

Make sure your web pages, blog posts or product pages have a beautiful Pinnable photo and install a button for easy pinning on your images.

‘Memba those metadata tags!

Collaborate with others

You can invite others to collaborate on your boards and let them help you enrich your content, both on Pinterest and off!

Get experts to collaborate with you on your blog, get influencers to Pin and share your content on their own boards, and let staff express themselves on Pinterest and on your site so that they will be proud of the work done, and thus will help you share your content!

Have fun!

We, marketers, often forget that social media is supposed to be fun. Don’t forget the social aspect of social media, and create interesting and fun to share Pins. Perhaps even create a few funny boards to add a dash of humor into your content?

Let us know how you use Pinterest for your business and what types of content you create for it, in the comments.

Pinterest is a social media, but also a social commerce. It has a content marketing aspect to it but will help your inbound marketing too. Anything else?

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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