The benefits of digital marketing tools

Traditional marketing is hard work both before and after launching a campaign. Using digital marketing tools might make marketing just a little bit easier!

Traditional marketing is hard work both before and after launching a campaign. Using digital marketing tools might make marketing just a little bit easier!

Yes, yes, I will also suggest some free digital marketing tools

But first I’d like to explain the benefits and advantages of digital marketing tools, so bear with me.

The different digital marketing tools and platforms

When approaching the subject of digital marketing, one thing we have to understand is the strength of the various digital marketing tools and tactics one could use to enhance their reach, analysis and conversion rate.

I usually explain the difference between traditional marketing and digital marketing by emphasising how essential digital marketing tools are for testing, monitoring, analysis and real-time optimization, all things that traditional marketing lacks. Or at least aren’t as easy to achieve.

We can even get into the minute differences between digital marketing tools for B2B and digital marketing tools for B2C, where numbers, channels and CRM level of detail are the main elements to look at.

So what are the types of digital marketing tools?

Usually there’s an order while creating the digital marketing plan, so I’ll follow it here as well:

Digital marketing evaluation tools

Tools for analyzing the current state of both your and your competitors’ digital marketing strategies’ success.

A great digital marketing analysis tool is SimplyMeasured. It will help you analyze and confront your current numbers, with your competitors’ so you can easily see which part of your digital marketing requires a nudge.

Klear is also a great tool for that, helping you see what your competitors are doing, where they’re doing it, and most importantly: is it working?

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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