How and why you should connect with your audience – first case study

Connecting with your audience is perhaps the hardest, yet, most important part of your social media efforts. Let me give you an example on how to do that.

Connecting with your audience is perhaps the hardest, yet, most important part of your social media efforts. Let me give you an example on how to do that.

Connect with your audience, or else

Yes, I’m going to repeat this phrase quite a few times, since it really is a very important aspect of social media.
I’ll divide this article into three parts: The why, the how, and an example from one of my clients.

The WHY

Why you should connect with your audience is a no-brainer: Social media is a bidirectional channel, and believing that posting your ads continuously will not only ruin your social media reputation, but perhaps even your business.

Every B2C marketer should know that one of the most important steps in your social media strategy is to research and analyse the results of your efforts, see what worked, what didn’t, and veer your content towards what your target audience is actually talking about, interacting with and, generally, what’s currently trending.

B2B marketers, however, have it just a tad harder, since they need to research all that before even posting, knowing what your potential leads are looking for and how you should get in contact with them.

The HOW

There are 4 easy ways in which you can connect with your audience and find out what your audience is buzzing about:

  1. Listen to the conversation by following trending hashtags or keywords on blogs, forums or social media channels like Twitter, for example, where tweets are openly visible to everybody.
  2. Using tools like Google Trends and BuzzSumo which will help you find out what people are talking about, searching, or are generally interested in.
  3. Spy on your followers by looking at what they post and what their interests are by using insights and analytics.
  4. Ask them! Seriously, just ask them by posting questions, polls, or just seeing what they interact most with after posting.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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