How to get people to share your articles via email

Sometimes people just want to send an article to a peer and not share it on a social media platform. So why not just let them share your articles via email?

Is sharing by email a thing?

Absolutely. Most B2B visitors are less likely to share an article on Facebook or Twitter, and when you really want people to take a look at an article, LinkedIn is not a very successful channel for article sharing. Continue reading “How to get people to share your articles via email”

What goes into a converting landing page?

Ah, the ever so mysterious landing page. How to create a successful landing page? What goes into a landing page, and why? All of this behind a click here.

What is a landing page?

Since you won’t let people look for your offers on your website, you would prefer them landing directly onto the page that explains about the offer, right?

Continue reading “What goes into a converting landing page?”

How to install Google Analytics on your WordPress website in 3 easy steps

Google Analytics is perhaps not the absolute best out there, but hey, you get what you pay for. That said, Google Tag Manager, however, is friggin awesome!

It seems that numbers are the new black

And if content is king, then content analysis is definitely the nagging wife… ehm, I mean queen.

Continue reading “How to install Google Analytics on your WordPress website in 3 easy steps”

You’re tracking your website visits wrong and missing out on all the campaign action!

Google Analytics is a strong tool, it will teach you all about the different channels people come to your website from. But what if it’s not enough?

OMFG Shay, I’ve already installed Google Analytics and thought that was enough!

Oh but it isn’t. Sadly Google is not giving you the real picture for all your marketing efforts.

But don’t worry, we’re going to fix that.

Continue reading “You’re tracking your website visits wrong and missing out on all the campaign action!”

How to create your own website in less than 10 minutes

It’s not that hard to create your own website. Most hosting services will give you an “Install WordPress” 1-click button. If not, just read this!

Create my very own website? Tell me more!

If you always wanted to create your own website but thought it’s too complicated or techy, then I’ve got news for you.

Continue reading “How to create your own website in less than 10 minutes”

Land great landing pages

Nothing ruins trust more than a false promise. Make sure your landing pages provide what you promised on the referring link.

Hold on, what are landing pages exactly?

Landing pages are the first pages your visitors see after clicking on a link you posted somewhere, which could be your home page, but for a better, quicker and more productive costumer experience, it should be a specific page talking about a specific subject. Continue reading “Land great landing pages”

The most important social media tip ever

Everything is connected, make sure you are too! Don’t forget this important social media tip!

Social media marketing creates doubts, and one of the most common doubts people have on Quora is about the power of social media for businesses and how it can help them.

While you can invest a lot of time and effort in your content for social media channels, it is all a waste of time if your website visitors don’t know about them. Continue reading “The most important social media tip ever”