The AIDA model in Social Media Marketing

The marketing world is so vast that we need acronyms just to remember all them rules! This time I’m looking at the AIDA model from a social media POV.

AIDA? OMG another acronym?

Oh yes, we marketers thrive on that stuff! And AIDA is nothing if not a marketing model that will get your strategy into the right direction.

Continue reading “The AIDA model in Social Media Marketing”

Tweetdeck: Unfolding the secrets to an awesome monitoring method

Twitter is fast. Really fast. If you let days pass without noticing what’s happening with your profile, that’s bad. Really bad. Here’s a few pointers for how to use TweetDeck for social media monitoring like a pro!

Why am I writing yet another monitoring post?

Because apparently many people still believe putting their ear against the phone counts as social listening, or monitoring.

Continue reading “Tweetdeck: Unfolding the secrets to an awesome monitoring method”

My 3 favorite time (and money) saving techniques

Nobody likes to waste time, and money is usually an issue as well. Here are my 3 favorite time and money saving techniques for social media management.

Don’t thank me all at once

There’s enough Shay for everybody. I am full of tips and tricks like these, so just hang on!

Continue reading “My 3 favorite time (and money) saving techniques”

The Four P’s of Digital Marketing

The Four P’s of Marketing are no secret. Every good marketer knows that they are important for a successful marketing strategy. So since we’re here, what are The Four P’s of Digital Marketing?

Umm… don’t you mean “The Four P’s of Marketing”?

Yeah, those, but with The Four P’s of Digital Marketing I’m focusing on digital marketing, since that’s more or less my speciality. The Internet.

Continue reading “The Four P’s of Digital Marketing”

Why you should stay away from social media like the plague and avoid a social media crisis

The internet is a war-zone and to avoid a social media crisis, stay as far away from it as possible. Unless you have the know-how to face the the music!

Excuse me?

You heard read correctly. Social media is dangerous and could totally turn your business reputation into poop faster than you can say “social media crisis”.

Continue reading “Why you should stay away from social media like the plague and avoid a social media crisis”

3 Automation mistakes you need to stop doing right now

Using bad automation habits will get you lazy and numb. Keep the social in social media and remain human where it counts.

Didn’t you always say automation is good?

Yes. Yes I did say automation is good. But I’ve also said that social media is a digital human interaction thing. Judgement is key here.

Continue reading “3 Automation mistakes you need to stop doing right now”

The difference between AR & VR and how you can use them for your business

Keep up with trends and make sure you got your virtual and augmented realities straight

 

Wait, is Pokémon using AR or VR?

Hold your horses, before talking about Pokémon I’ll expand a bit about AR and VR, and after that we’ll see some awesome marketing uses for them!

Continue reading “The difference between AR & VR and how you can use them for your business”

Don’t be too proud to ask for help with digital marketing

You might think “If you want something done, do it yourself”, but you need to ask for help with digital marketing. You just can’t do it all by yourself.

Asking for help with digital marketing is not a sign of weakness

Many experts refer to one another for help with digital marketing because sometimes one is more experienced with one aspect than the other. So why shouldn’t you?

Continue reading “Don’t be too proud to ask for help with digital marketing”

4 new Pinterest updates you cannot ignore

The last 4 Pinterest updates are a game changer. In order to stay on top of your Pinterest marketing strategy you’d better get to know them ASAP!

OMG I can’t keep up with all those changes and Pinterest updates!

And that’s exactly why I’m here, with the weekly update (not only Pinterest updates!), in a language anyone can understand. Coming even with a few tips and implementation strategies!

You’re welcome 🙂

Continue reading “4 new Pinterest updates you cannot ignore”

Repurposing content – Reduce, Reuse & Recycle

Don’t let your content calendar get the best of you. Strategise and make sure you’re repurposing content for best performance!

What does repurposing content mean?

Repurposing content means that you’re not posting content only once, but reusing it on different channels, maybe even for different uses. Let’s learn about how to strategise on that.

Continue reading “Repurposing content – Reduce, Reuse & Recycle”