4 Tips how to approach social media

Social media might not be your cup o’ tea, but, most probably, many of your clients are there, so you better gear up and learn how to approach social media.

No, not everybody plays on Facebook all day long, and no: you’re not alone

Social media isn’t everyone’s cup o’ tea, but most of your clients are probably there. Let’s see what you do need to know, just so you’re not completely in the dark when approaching social media.

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The grand opportunity of teachers on social media

There are some great opportunities for teachers on social media to open another channel of communication with their students. Here are the important points.

Teachers on social media sounds like a 80’s after-school special

But don’t forget what the most difficult aspect of digital marketing is: finding and reaching your target audience.

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How to create Pinterest Rich Pins from your website content

Pinterest has long been a fully fledged search engine. Pinterest Rich Pins will help your pins to appear in the top of their amazing search results page!

Playing with the big boys

Having Pinterest Rich Pins are a must if you want to earn Pinterest player points and appear on the top of search results.

I’m gonna get a bit technical here, but I’ll try to stay comprehensible.

So let’s get started!

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4 examples how to do publicity on social media and 2 how not to

Publicity stunts are all around us. Sometimes we’re aware, sometimes we aren’t. Get with the trend, but be aware and do your research.

Social Media marketing is not different than any other type of marketing

Which means that you apply the same marketing rules to that channel as well. Today I’m gonna talk about one of the elements of the promotion mix: Publicity.

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6 common Wh-questions about Social Media Marketing answered

Social media marketing questions are oh so very common. Especially when it comes to businesses who are planning their first ever digital marketing strategy.

What are the most common questions about social media marketing?

Here are the 6 most common Wh-questions about social media marketing for businesses. I’ve even added a bonus one in the end, ‘cos it’s almost Christmas.

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The ABC’s of: Snapchat – A quick tutorial

I love you guys, so I’ve decided to help you out with some basic tutorials to get you started. Today I’m showing you the ABC’s of Snapchat.

The ABC’s of Snapchat is the first of a series of tutorials

I’m gonna start explaining the basics of many social media and digital marketing platforms, so that people who just “don’t get it” will have a chance to play with us by following my quick tutorials.
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Tweetdeck: Unfolding the secrets to an awesome monitoring method

Twitter is fast. Really fast. If you let days pass without noticing what’s happening with your profile, that’s bad. Really bad. Here’s a few pointers for how to use TweetDeck for social media monitoring like a pro!

Why am I writing yet another monitoring post?

Because apparently many people still believe putting their ear against the phone counts as social listening, or monitoring.

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3 Facebook Groups features you should start using right away

Some Facebook Groups features are found in pages and profiles as well, but some are exclusive to groups, and in case you’re not using them yet, you should definitely get some info here and try them out right away!

Facebook Groups features sounds like more work, why do you hate me, Shay?

Oh shush, I don’t hate you. Facebook Groups features are just some added possibilities to explore and use to help create a better user experience for your followers.

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3 errori di automatizzazione che devi smettere di fare subito

Usare brutti abitudini di automatizzazione ti renderanno pigro e incapace. Tieni il sociale nel social media e rimani umano dove conta.

Mica dici sempre che l’automatizzazione è una buona cosa?

Sì. Sì l’ho sempre detto che l’automatizzazione è una cosa buona. Però ho anche detto che social media è una interazione digitale inter-umana. Giudicare è la parola chiave qui.

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Cracking the secret of an awesome Snapchat marketing strategy!

For many marketers out there, Snapchat is still a hidden path waiting to be explored. But I believe I’ve just cracked the code, and I’m sharing it with you!

Is Snapchat that app where teenagers exchange pics? Where can I fit a Snapchat marketing strategy in there?

Err, yes, sort of. It’s much more than that actually, and I’m going to expand the Snapchat marketing strategy later on, but first:

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