6 common Wh-questions about Social Media Marketing answered

Social media marketing questions are oh so very common. Especially when it comes to businesses who are planning their first ever digital marketing strategy.

What are the most common questions about social media marketing?

Here are the 6 most common Wh-questions about social media marketing for businesses. I’ve even added a bonus one in the end, ‘cos it’s almost Christmas.

Continue reading “6 common Wh-questions about Social Media Marketing answered”

Your content marketing is wrong

Your content marketing is wrong because you are probably doing something very, very incorrect when creating your digital advertisements.

That’s right. Everything you’re doing in your content marketing is wrong.

And of course I’m here to tell you why your content marketing is wrong and how to fix it. Just stay put and let me bring up a couple of examples for ya.

Continue reading “Your content marketing is wrong”

The AIDA model in Social Media Marketing

The marketing world is so vast that we need acronyms just to remember all them rules! This time I’m looking at the AIDA model from a social media POV.

AIDA? OMG another acronym?

Oh yes, we marketers thrive on that stuff! And AIDA is nothing if not a marketing model that will get your strategy into the right direction.

Continue reading “The AIDA model in Social Media Marketing”

The new age of shopping

Are you still looking at the printed IKEA catalog before driving down to the store to get your new bedside table? I’ve got news for you: shopping has evolved. Again.

How the times change

Gone are the days when you actually needed to actively look for a product you wanted to but. Now you can just sit back, relax, and tap that buy button.

Continue reading “The new age of shopping”

Tweetdeck: Unfolding the secrets to an awesome monitoring method

Twitter is fast. Really fast. If you let days pass without noticing what’s happening with your profile, that’s bad. Really bad. Here’s a few pointers for how to use TweetDeck for social media monitoring like a pro!

Why am I writing yet another monitoring post?

Because apparently many people still believe putting their ear against the phone counts as social listening, or monitoring.

Continue reading “Tweetdeck: Unfolding the secrets to an awesome monitoring method”

My 3 favorite time (and money) saving techniques

Nobody likes to waste time, and money is usually an issue as well. Here are my 3 favorite time and money saving techniques for social media management.

Don’t thank me all at once

There’s enough Shay for everybody. I am full of tips and tricks like these, so just hang on!

Continue reading “My 3 favorite time (and money) saving techniques”

Social Media SWOT Analysis

Before jumping into the lion’s den, make sure you do some benchmarking and SWOT Analysis for your Social Media as well.

Social Media SWOT Analysis might seem like just more work, but hang in there, it’s gonna get worse

Unless you actually do that more work, just as any aspect of your marketing strategies, using a SWOT Analysis for your social media strategy is important to cover, before doing anything on social media.

Continue reading “Social Media SWOT Analysis”

The Four P’s of Digital Marketing

The Four P’s of Marketing are no secret. Every good marketer knows that they are important for a successful marketing strategy. So since we’re here, what are The Four P’s of Digital Marketing?

Umm… don’t you mean “The Four P’s of Marketing”?

Yeah, those, but with The Four P’s of Digital Marketing I’m focusing on digital marketing, since that’s more or less my speciality. The Internet.

Continue reading “The Four P’s of Digital Marketing”

Why you should stay away from social media like the plague and avoid a social media crisis

The internet is a war-zone and to avoid a social media crisis, stay as far away from it as possible. Unless you have the know-how to face the the music!

Excuse me?

You heard read correctly. Social media is dangerous and could totally turn your business reputation into poop faster than you can say “social media crisis”.

Continue reading “Why you should stay away from social media like the plague and avoid a social media crisis”

3 Facebook Groups features you should start using right away

Some Facebook Groups features are found in pages and profiles as well, but some are exclusive to groups, and in case you’re not using them yet, you should definitely get some info here and try them out right away!

Facebook Groups features sounds like more work, why do you hate me, Shay?

Oh shush, I don’t hate you. Facebook Groups features are just some added possibilities to explore and use to help create a better user experience for your followers.

Continue reading “3 Facebook Groups features you should start using right away”