What are meta tags and why are they important for your website?

No CEO cares about code or meta tags, he has people on a payroll to do it for him. But no CEO can allow himself to have his website display wrong meta data.

NerdAlert: Eww, code…

You don’t necessarily have to know how to read or write it, but you damn sure need to know it exists and definitely need to verify important elements, like meta tags, appear in your website’s code.

Continue reading “What are meta tags and why are they important for your website?”

Making sense of SEO – 2017 edition

The rules of SEO are changing continuously and that tiny little fact is making many SEO “experts” (and none) crazy. So let’s see where we are at the moment.

Do you struggle to make sense of SEO?

Well, you’re not alone (if that’s any consolation at all). So for the sake of what I’m trying to do with my blog, which is helping people in digital-need, here’s a recap of the current state of SEO.

Continue reading “Making sense of SEO – 2017 edition”

How to install Google Analytics on your WordPress website in 3 easy steps

Google Analytics is perhaps not the absolute best out there, but hey, you get what you pay for. That said, Google Tag Manager, however, is friggin awesome!

It seems that numbers are the new black

And if content is king, then content analysis is definitely the nagging wife… ehm, I mean queen.

Continue reading “How to install Google Analytics on your WordPress website in 3 easy steps”

3 important metrics to measure on Google Analytics

Measuring and analyzing isn’t as fun as tweeting, but knowing the key metrics to measure can make the job easier, to verify what we’re doing is working.

Numbers are fun, and measuring stuff is exciting!

Said no one ever.

But it’s important enough for you to learn how to do it properly, so let’s concentrate on the key metrics to measure and get it over with.

Continue reading “3 important metrics to measure on Google Analytics”

You’re tracking your website visits wrong and missing out on all the campaign action!

Google Analytics is a strong tool, it will teach you all about the different channels people come to your website from. But what if it’s not enough?

OMFG Shay, I’ve already installed Google Analytics and thought that was enough!

Oh but it isn’t. Sadly Google is not giving you the real picture for all your marketing efforts.

But don’t worry, we’re going to fix that.

Continue reading “You’re tracking your website visits wrong and missing out on all the campaign action!”

The benefits of digital marketing tools

Traditional marketing is hard work both before and after launching a campaign. Using digital marketing tools might make marketing just a little bit easier!

Yes, yes, I will also suggest some free digital marketing tools

But first I’d like to explain the benefits and advantages of digital marketing tools, so bear with me.

Continue reading “The benefits of digital marketing tools”

How to create Pinterest Rich Pins from your website content

Pinterest has long been a fully fledged search engine. Pinterest Rich Pins will help your pins to appear in the top of their amazing search results page!

Playing with the big boys

Having Pinterest Rich Pins are a must if you want to earn Pinterest player points and appear on the top of search results.

I’m gonna get a bit technical here, but I’ll try to stay comprehensible.

So let’s get started!

Continue reading “How to create Pinterest Rich Pins from your website content”

How to sell your crap online

Too many online stores sell crap. Too many crappy online stores try to sell good products, but carts get abandoned and poor marketers don’t understand why.

How dare you call my products crap?

I didn’t. You just did.

I’m just gonna tell you how to sell your crap online, and how not to sell it.

Continue reading “How to sell your crap online”

Your content marketing is wrong

Your content marketing is wrong because you are probably doing something very, very incorrect when creating your digital advertisements.

That’s right. Everything you’re doing in your content marketing is wrong.

And of course I’m here to tell you why your content marketing is wrong and how to fix it. Just stay put and let me bring up a couple of examples for ya.

Continue reading “Your content marketing is wrong”

The AIDA model in Social Media Marketing

The marketing world is so vast that we need acronyms just to remember all them rules! This time I’m looking at the AIDA model from a social media POV.

AIDA? OMG another acronym?

Oh yes, we marketers thrive on that stuff! And AIDA is nothing if not a marketing model that will get your strategy into the right direction.

Continue reading “The AIDA model in Social Media Marketing”