What are meta tags and why are they important for your website?

No CEO cares about code or meta tags, he has people on a payroll to do it for him. But no CEO can allow himself to have his website display wrong meta data.

NerdAlert: Eww, code…

You don’t necessarily have to know how to read or write it, but you damn sure need to know it exists and definitely need to verify important elements, like meta tags, appear in your website’s code.

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How to get your audience’s attention online

Getting your audience’s attention is not an easy task, since the internet is overflown with information, content creators and flying kittens.

Look at the pretty colors!

Isn’t that unicorn food thingy amazing? That’ll surely grab anyone’s attention! So why shouldn’t you do it as well?

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Making sense of SEO – 2017 edition

The rules of SEO are changing continuously and that tiny little fact is making many SEO “experts” (and none) crazy. So let’s see where we are at the moment.

Do you struggle to make sense of SEO?

Well, you’re not alone (if that’s any consolation at all). So for the sake of what I’m trying to do with my blog, which is helping people in digital-need, here’s a recap of the current state of SEO.

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How to install Google Analytics on your WordPress website in 3 easy steps

Google Analytics is perhaps not the absolute best out there, but hey, you get what you pay for. That said, Google Tag Manager, however, is friggin awesome!

It seems that numbers are the new black

And if content is king, then content analysis is definitely the nagging wife… ehm, I mean queen.

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3 important metrics to measure on Google Analytics

Measuring and analyzing isn’t as fun as tweeting, but knowing the key metrics to measure can make the job easier, to verify what we’re doing is working.

Numbers are fun, and measuring stuff is exciting!

Said no one ever.

But it’s important enough for you to learn how to do it properly, so let’s concentrate on the key metrics to measure and get it over with.

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You’re tracking your website visits wrong and missing out on all the campaign action!

Google Analytics is a strong tool, it will teach you all about the different channels people come to your website from. But what if it’s not enough?

OMFG Shay, I’ve already installed Google Analytics and thought that was enough!

Oh but it isn’t. Sadly Google is not giving you the real picture for all your marketing efforts.

But don’t worry, we’re going to fix that.

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What’s the story with social media stories?

Social media stories are taking over social media. Facebook is eating up the internet and if their prey won’t let them, they’ll just assimilate them anyway.

So Facebook’s got one, Messenger’s got one, Instagram’s got one and Whatsapp’s got one… did I forget anyone?

I just can’t remember who else has social media stories at the moment, but I’m sure it will come to me sooner or later while writing this post.

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Get all your Pinterest ducks in a row

Pinterest is a social media, but also a social commerce. It has a content marketing aspect to it but will help your inbound marketing too. Anything else?

Pinterest is getting serious-er

So we better start noticing its potential and learn how to apply it in unexpected markets. Remember, first bird gets the worm!

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The grand opportunity of teachers on social media

There are some great opportunities for teachers on social media to open another channel of communication with their students. Here are the important points.

Teachers on social media sounds like a 80’s after-school special

But don’t forget what the most difficult aspect of digital marketing is: finding and reaching your target audience.

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The power of a social media takeover

What exactly is a social media takeover and what can it do for our brand? All this and more in this article by none other than… well it’s still me, sorry.

How appropriate, an Israeli talking about a takeover

Yeah, well, that’s what they call it, a social media takeover, so get over it.

Besides, who best to talk about it, no?

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