How to use Mailchimp’s email automation

Mailchimp just released its email automation for free. Wouldn’t you want to take advantage of that? Here’s how Mailchimp’s email automation works.

Nothing better than pressing a button and having something else taking care of business for ya

Automation is the shiz. Leaving your marketing channels on auto-pilot can be so relaxing, so let’s see how we can use automation with one of the strongest marketing channels out there: Email marketing.

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The state of local SEO – 2017 edition

Local SEO is a mystery to many, since it requires specific tools and code that the everyday business owner might not even know about, until they read this.

OMG is there more SEO stuff to do in order to appear on the first page of the Google results page!?

There is always something to do when SEO is concerned. Local SEO is something you need to take care of only if you’re a local business, though.

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How to save time with automation

There are several ways to save time with automation, but if you have to waste time using these methods, then what’s the point? IFTTT is as fast as it gets!

If you want something done fast, let the internet do it for you

Everybody’s talking about automation, AI and the IoT, but is there a way to actually take advantage of these things for work optimization, and not only to check if you’re missing milk in your fridge while at work?

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How to use the Facebook Audience Insights tool for research

Facebook has a huge database of user info. The Facebook Audience Insights tool is a great opportunity for you tap into it and do your market research and create a buyer persona for your business.

Facebook has a big database.

Facebook has a really big database.

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How to apply traditional marketing strategies to B2B marketing

A great deal of our marketing budget is often wasted due to uncertainty. Learn how to apply these 5 traditional marketing strategies to your B2B marketing!

B2B marketing is a Bermuda Triangle when it comes to digital marketing strategies

Suddenly people’s brains disappear and they have no idea what to do. But never fear, Shay is here!

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What are meta tags and why are they important for your website?

No CEO cares about code or meta tags, he has people on a payroll to do it for him. But no CEO can allow himself to have his website display wrong meta data.

NerdAlert: Eww, code…

You don’t necessarily have to know how to read or write it, but you damn sure need to know it exists and definitely need to verify important elements, like meta tags, appear in your website’s code.

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How to get your audience’s attention online

Getting your audience’s attention is not an easy task, since the internet is overflown with information, content creators and flying kittens.

Look at the pretty colors!

Isn’t that unicorn food thingy amazing? That’ll surely grab anyone’s attention! So why shouldn’t you do it as well?

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Making sense of SEO – 2017 edition

The rules of SEO are changing continuously and that tiny little fact is making many SEO “experts” (and none) crazy. So let’s see where we are at the moment.

Do you struggle to make sense of SEO?

Well, you’re not alone (if that’s any consolation at all). So for the sake of what I’m trying to do with my blog, which is helping people in digital-need, here’s a recap of the current state of SEO.

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How to install Google Analytics on your WordPress website in 3 easy steps

Google Analytics is perhaps not the absolute best out there, but hey, you get what you pay for. That said, Google Tag Manager, however, is friggin awesome!

It seems that numbers are the new black

And if content is king, then content analysis is definitely the nagging wife… ehm, I mean queen.

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3 important metrics to measure on Google Analytics

Measuring and analyzing isn’t as fun as tweeting, but knowing the key metrics to measure can make the job easier, to verify what we’re doing is working.

Numbers are fun, and measuring stuff is exciting!

Said no one ever.

But it’s important enough for you to learn how to do it properly, so let’s concentrate on the key metrics to measure and get it over with.

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