How to get your audience’s attention online

Getting your audience’s attention is not an easy task, since the internet is overflown with information, content creators and flying kittens.

Getting your audience's attention is not an easy task, since the internet is overflown with information, content creators and flying kittens.

Trending Topics

Twitter Oreo Super Bowl
Oreo took a jab at the Super Bowl’s power outage on Twitter and became viral

The easiest method for getting noticed is to ride on┬átrending topics. Twitter has it’s own trending topics sidebar, and Facebook has just announced it will be blatantly copying it as well.

It’s easy to keep track of trending topics, because, well, everybody’s talking about them. The hard part is actually finding a reason for your brand to take part in the conversation.

Well, I’ll let you wrap your mind around that one.

Videos

Apparently video is the hot topic of 2017, and AR/VR is the cherry on top.

That’s because┬ávideos are much more easily consumed, i.e., no reading required, and thanks to faster bandwidth and free wifi, videos are now as quick to load as images.

Videos, being moving pictures, are worth a whole lot of words, so using them will get your message across super fast, and with an added element of style and humor, you might even become viral.

Virality

The best thing that could happen to your content is that it becomes viral, meaning that it will be shared quickly on social media will get lots of views very fast.

There is no magic formula to getting your stuff to go viral, you just need to do pretty stuff, make them searchable, try to talk about something that’s already trending, and make it a video, for easier consumption.

The downside for all of this is that being internet famous doesn’t necessarily mean tons of sales and instant success. But any publicity is good publicity, no?

Getting your audience's attention is not an easy task, since the internet is overflown with information, content creators and flying kittens.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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